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Marketing Activities of Sport-Luxury Brands with a Focus on Analysis of Vist 2012/2013 Campaign
Pospíšilová, Andrea ; Hejlová, Denisa (advisor) ; Dolanská, Nora (referee)
The bachelor's thesis "Marketing Activities of Sport-Luxury Brands with a Focus on Analysis of Vist 2012/2013 Campaign" discusses the problems of marketing communication and the positions on the market of five selected sport-luxury brands with the concentration on the campaign Mestri di Sci of the brand Vist for the season 2012/2013. The term "sport-luxury brand" is delimited in the first half of the thesis and the sample of five ski brands (Bogner, Descente, Sportalm, Vist and Kjus) is chosen on its basis. These brands will at first undergo the analysis of the positioning within segments of luxury, sport, lifestyle and then they will undergo the description and mutual comparison of the applied marketing activities. The other half of the thesis is concerned with the campaign Maestri di Sci of the brand Vist. The visual aspect of the project will undergo an elaborate analysis founded on a semiotic analysis. Subsequently, the previous campaigns of the brand Vist are introduced as well as a visual characteristic of the rival ski brands, and at the same time both these realms will submit a comparison with the campaign Maestri di Sci.
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Aspiration of English plosives in Czech students of English studies
Pospíšilová, Andrea ; Skarnitzl, Radek (advisor) ; Dušková, Libuše (referee)
Voice onset time (VOT) was shown to provide an effective basis on which to differentiate individual plosives in English. This thesis carries out an analysis of recordings of university students to determine whether specific phonetic in- struction improves pronunciation of non-native speakers of English with focus on aspiration of plosives and VOT. In the first part, a theoretical background is provided with definitions of plosives, VOT and its use and measurement. It also reviews the factors that have been shown to affect the VOT values. In addition, a brief overview of second language acquisition is given, with focus on English pronunciation. The second, empirical part describes the material and method used in the analysis and provides figures and results of statistical tests that were run. The results suggest a significant increase in VOT values as a result of one semester of Phonetics and Phonology course. Furthermore, individual plosives and positions in a word were examined sep- arately to determine whether there are any differences as suggested by the theoretical overview. Keywords: voice onset time, aspiration, Czech English, second language acquisition
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From child stars to pop-cultural icons: media transformation of child idols into sex-symbols of contemporary popular culture
Pospíšilová, Andrea ; Baslarová, Iva (advisor) ; Šmejkalová, Jiřina (referee)
This thesis follows the process of transformation of children's idols of film and music industry into adult artists and sex-symbols of contemporary popular culture. It especially focuses on the transformation of child character in adult representatives of pop-culture industry: development, change and building an image of an adult performer in terms of the sociology of childhood and adulthood career shift (change in the nature of work and roles, any rise or decline). The aim of this work is to find any trends in transition from children's heroes / heroines adults representative of contemporary popular culture. The premise is that children's personalities of the entertainment industry are used in the process of growing element of sexuality to reforging the stigma of "child stars". In addition to the sexual themes and monitors the aspect of gender roles and stereotypes depending on the developmental stage.
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Price Level Convergence and Real Exchange Rate Determinants in the New Member States of the European Union
Pospíšilová, Andrea ; Holub, Tomáš (advisor) ; Princ, Michael (referee)
Differences in price levels as well as inflation rates among countries have been subject of discussion for a long time. More than the actual levels, however, the question of determinants of price levels in time and a possible convergence is key for the new member states with respect to the Maastricht criteria. The dynamics of price levels is crucial, and many suggestions have been put forward to explain the observed trends and changes. This thesis focuses on the determinants of relative price level, and hence real exchange rate, developments in the new member states of the EU and employs a regression analysis to examine their change in time. As most of the countries in focus are transition economies, structural variables are also included among the independent variables. We find that the Balassa- Samuelson effect is key to explaining real exchange rate developments as the effect of productivity differential has been significant over the whole period examined. However, in the recent years, marked by the onset of the crisis, other factors, such as the structure of trade and Euro area membership, have become more prominent.
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Marketing Activities of Sport-Luxury Brands with a Focus on Analysis of Vist 2012/2013 Campaign
Pospíšilová, Andrea ; Hejlová, Denisa (advisor) ; Dolanská, Nora (referee)
The bachelor's thesis "Marketing Activities of Sport-Luxury Brands with a Focus on Analysis of Vist 2012/2013 Campaign" discusses the problems of marketing communication and the positions on the market of five selected sport-luxury brands with the concentration on the campaign Mestri di Sci of the brand Vist for the season 2012/2013. The term "sport-luxury brand" is delimited in the first half of the thesis and the sample of five ski brands (Bogner, Descente, Sportalm, Vist and Kjus) is chosen on its basis. These brands will at first undergo the analysis of the positioning within segments of luxury, sport, lifestyle and then they will undergo the description and mutual comparison of the applied marketing activities. The other half of the thesis is concerned with the campaign Maestri di Sci of the brand Vist. The visual aspect of the project will undergo an elaborate analysis founded on a semiotic analysis. Subsequently, the previous campaigns of the brand Vist are introduced as well as a visual characteristic of the rival ski brands, and at the same time both these realms will submit a comparison with the campaign Maestri di Sci.
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Aspiration of English plosives in Czech students of English studies
Pospíšilová, Andrea ; Skarnitzl, Radek (advisor) ; Dušková, Libuše (referee)
Voice onset time (VOT) was shown to provide an effective basis on which to differentiate individual plosives in English. This thesis carries out an analysis of recordings of university students to determine whether specific phonetic in- struction improves pronunciation of non-native speakers of English with focus on aspiration of plosives and VOT. In the first part, a theoretical background is provided with definitions of plosives, VOT and its use and measurement. It also reviews the factors that have been shown to affect the VOT values. In addition, a brief overview of second language acquisition is given, with focus on English pronunciation. The second, empirical part describes the material and method used in the analysis and provides figures and results of statistical tests that were run. The results suggest a significant increase in VOT values as a result of one semester of Phonetics and Phonology course. Furthermore, individual plosives and positions in a word were examined sep- arately to determine whether there are any differences as suggested by the theoretical overview. Keywords: voice onset time, aspiration, Czech English, second language acquisition
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Tragedy of the Commons
Pospíšilová, Andrea ; Schwarz, Jiří (referee) ; Gregor, Martin (advisor)
This thesis focuses on the situation known as the Tragedy of the Commons, in which conicting individual and group interests result in overappropriation of a common- pool resource. It examines the setting focusing on theoretical models, combining the approaches of game theory and maximization. It analyzes the e_ects of dif- ferent aspects of the situation, such as game structure, game payoffs, repetitions and individual and group characteristics, first in the setting where no interactions among players are possible, and then in the situation in which players are allowed to communicate and decide on some kind of management of the resource. In accord with many recent studies, this thesis shows that state management of a resource is not the only solution to the dilemma. Moreover, when interactions among players are allowed, users may be able to design their own rules, thus avoiding the `tragic' outcome. Communication and the ability to design sanctioning mechanism is shown to have a major impact on the success of these self-management rules.
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