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National Repository of Grey Literature

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	Marketing Plan of the Selected company Polakovičová, Miroslava ; Schüller, David (referee) ; Chlebovský, Vít (advisor) Tato bakalářská práce je věnována zdokonalení marketingového plánu ve vybrané společnosti. Zahrnuje potřebné teoretické základy pro analýzu dat poskytovaných společností. Po analyzování těchto údajů a sestavení matic následují konkrétní návrhy na přínos a rozvoj společnosti do budoucna. Očekávání po implementaci doporučených návrhů by mělo mít za následek větší povědomí o značce. Detailed record
	Proposal of Entry into the Foreign Market for the Selected Company Polakovičová, Miroslava ; Schüller, David (referee) ; Chlebovský, Vít (advisor) Diplomová práce se zabývá problematikou vypracování návrhu marketingové strategie vybrané společnosti pro vstup na německý mezinárodní trh. Hlavním cílem je úspěšné působení na Drážďanském trhu pořádáním pop-up akce. Použité teoretické poznatky s informacemi získanými z analýzy současného stavu a prostředí naplňují své vedlejší cíle k dosažení hlavního cíle. Realizace navržených příspěvku by proto měla zajistit větší povědomí o značce na zahraničním trhu. Detailed record
	Marketing Plan of the Selected company Polakovičová, Miroslava ; Schüller, David (referee) ; Chlebovský, Vít (advisor) Tato bakalářská práce je věnována zdokonalení marketingového plánu ve vybrané společnosti. Zahrnuje potřebné teoretické základy pro analýzu dat poskytovaných společností. Po analyzování těchto údajů a sestavení matic následují konkrétní návrhy na přínos a rozvoj společnosti do budoucna. Očekávání po implementaci doporučených návrhů by mělo mít za následek větší povědomí o značce. Detailed record

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