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Strategic analysis for Bastien Transporte, s.r.o.
Flíček, Tomáš ; Sieber, Patrik (advisor) ; Pernica, Karel (referee)
The purpose of this thesis is to conduct a strategic analysis for Bastien Transporte, s.r.o. The finalized strategic assessment should serve as a tool to help the company get an overview of the strategic decisions, its position on the market and competitiveness. If the findings indicate that certain changes are necessary in order to improve the performance, the outcome should serve as an exemplary manual for their realization. The theoretical part consists of the most important aspects of a strategic analysis represented and explained by specialized literature focusing on the topic. The most significant aspects of the strategic analysis are the following models: PESTLE, 4C, Porters Five Forces, Benchmarking, McKinsey 7S and the final synthesis uses the SWOT Analysis. The practical part takes the tools into practice and they are used to analyze information about the company. The analysis is finalized by a SWOT analysis that is merging all the partial results from the models used. Final summary of the SWOT analysis includes proposed next steps the company should take. The whole analysis is summarized and included in the summary.
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Podnikatelský plán pro společnost Thai Power: distributora bylinné kosmetiky
Dubencu, Natalia ; Tyll, Ladislav (advisor) ; Pernica, Karel (referee)
This Bachelor thesis is aiming to create a comprehensive business plan for a start-up dealing with the wholesale distribution of Thai herbal cosmetic products on the Romanian market. It is divided into theoretical and practical parts. The theoretical part gives the reader insights into entrepreneurship and main techniques that help to succeed in the distribution business. The theoretical part is about the application of the theoretical part into a real case: Business plan of Thai Power.
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Financial analysis of company SMS finanční poradenství, a.s.
Kawulok, Marek ; Sieber, Patrik (advisor) ; Pernica, Karel (referee)
The aim of the Bachelor´s Thesis Financial analysis of company SMS finančnní poradenství, a.s. is evaluation of the financial situation of the company based on data from 2011 to 2014. The Thesis consists of theoretical and practical part. Theoretical part contains the methodology of financial analysis as well as procedures for calculating each indicator. Practical part contains application of approaches presented in theoretical part and comparison of the company´s results with the major competitors.
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Valuation of Company Mlékárna Hlisnko, a.s.
Krautwurm, Michal ; Sieber, Patrik (advisor) ; Pernica, Karel (referee)
The aim of this thesis is to determine the objectified value of company Mlékárna Hlinsko, a.s. for its owners. The Master`s thesis is divided into theoretical and practical part. The theoretical part describes necessary theoretical basis on which is the practical part based. The practical part includes basic information of the company that is being evaluated, analysis of the dairy market, financial analysis, value generators analysis, financial plan, and finally the valuation itself. The research is based on real data that are publicly available. As a valuation method was chosen method based on discounted cash flow (Free Cash Flow to the Firm). Value as at 31 12. 2014 was calculated at 995,755 thousand CZK. At the end the calculated objectified value is compared with book value of equity.
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Strategická analýza
Popovová, Šárka ; Tyll, Ladislav (advisor) ; Pernica, Karel (referee)
The aim of this bachelor thesis is to define basic methods, which are used for the preparation of a business strategy and to use those methods in a real situation. The theoretical part describes the methodology of external and internal analysis. The practical part then applies single methods such as PEST, VRIO, Porter`s five forces and value chain in order to define competitive advantages of Dr. Popov company. At the end of the Bachelor thesis will be assessment of the current situation and suggestion of the future growth of the company. The findings, resulting from the individual conclusions of my bachelor`s thesis, are today useful for further company function.
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Business plan of a kinder garten
Valetova, Alina ; Tyll, Ladislav (advisor) ; Pernica, Karel (referee)
The topic of my Bachelor Thesis is a business plan of the private kindergarten that consists of two main parts. The first theoretical part gives description of the business plan structure and presents applicable legislation for the private kindergarten. The second practical part contains a complex of analyzed data with financial statements graphs conducted marketing researches and analyses of possible risks. The practical part can be called as a guide for converting the idea into reality. Financial and marketing projections create a complete picture of profitability of such a business.
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Business Plan
Petrová, Helena ; Tyll, Ladislav (advisor) ; Pernica, Karel (referee)
The objective of thesis "Business plan" is to present a business plan of equestrian center near Brno and a cooperating equestrian club. The thesis should be sufficient as a document for getting an investor. The thesis is divided into two parts. The first part contains the theory concerning composition of a business plan and an overview of points it should address. In the second part the theory is applied by composing a short-form business plan. The plan estimates the progress of first eight years of the project including seeking building lot, rough estimate of building facilities, assets portfolio, description of business activities, calculation of operating expenses, explanation of competitive advantage, parts of financial plan, return ratios, basic marketing points, SWOT analysis and estimate of future progress. The conclusion includes a short assessment and a critical hindsight of drawbacks of this business plan.
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An Analysis of Mission Statements of Leading Companies Operating in Czech Republic
Pernica, Karel ; Tyll, Ladislav (advisor) ; Strouhal, Jiří (referee)
The master's thesis focuses on detailed mission statements analysis of leading companies operating in Czech republic. The aim of the thesis is to provide the comprehensive view on the current situation in field of mission statements and to examine the relationship between mission statement and firm performance. Theoretical part introduces the topic, basic charasteristics of mission statements and describes research methods used in practical part. In second part is performed content analysis, textual analysis, analysis of mission statements availability, readability, origin of its owner. Also the link between the corporate ethos and mission statements is defined in practical part. Through the statistical analysis of dependence is examined the relationship between mission statements and chosen financial indicators at the end of the thesis.
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Financial analysis of FC Baník Ostrava, a.s.
Pernica, Karel ; Schönfeld, Jaroslav (advisor) ; Smrčka, Luboš (referee)
Financial analysis provides a detailed picture of the economic and financial situation. The aim of this work is its application to the football club FC Banik Ostrava, a.s. The work is divided into two main parts. Theoretical part describes the subject of financial analysis, its users, sources of information and clarification of the methods and techniques. Practical part transfer this knowledge into practice, deals with the analysis of accounting data and their evaluation. In the case of football environment is a very important part of thesis the intercompany comparison. The conclusion contains the results of the evaluation and prediction of future development.
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