National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Image of the Orbit Brand within the Czech Market Environment
Papežová, Zuzana ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
Master thesis named Image of the Orbit brand within the Czech market environment analyses the perception of this chewing gum brand Orbit within end customer. This perception is examined on the basis of the analysis of the brand elements and brand communication and through the field research. The work contains one theoretically and three practically focused chapters. The first chapter provides the theoretical background necessary for understanding the importance of the brand and its image. The performance of the company Wrigley, the chewing gum market description and marketing communications of brand Orbit are the essence of the second chapter. The third chapter consists of the process of the questioning and provides its assessment. The final chapter summarizes the results by using the SWOT analysis and provides the evaluation of outcomes and includes recommendations.
Global Population Problem
Papežová, Zuzana ; Jeníček, Vladimír (advisor) ; Janković, Vukica (referee)
Bachelor thesis titled Global Population Problem is focused on a group of global problems, which mainly arises from the adverse demographic development on Earth. The aim of this work is to describe the basic demographic trends affecting the formation and existence of the global population problem. It also gives evaluation and suggestions of current and future solutions to this problem. Characterization of demographic indicators and their changes over time with an emphasis on both the average and extreme values and analysis of solutions of selected sub-part of the problem were used as a method. Based on the information, it is possible to identify the main problems and analyze possible solutions. The first problem is the rapid population growth, when the number of people on the planet could more than double by the end of the century. Furthermore, the asymmetry of this growth, with the largest share of the population explosion to the poorest regions, whose young age structure prevents the stabilization of population growth in short term. Also the European continent is affected by the population aging, which causes the gradual extinction of the local peoples. There is no comprehensive solution to these problems. Nevertheless, partial steps will gradually improve the situation and may achieve some improvements.

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1 PAPEŽOVÁ, Zdeňka
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