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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Evaluation of the Financial Situation in the Company and Proposals to its improvement
 Mošťková, Božena ; Hornungová, Jana (referee) ; Fojtů, Kateřina (advisor)
The bachelor thesis deals with the evaluation of the financial situation of the company STAPAK, spol. s.r.o. and suggestions for its improvement. The theoretical part of the thesis defines the basic definitions and indicators of financial analysis. The practical part is focused on the presentation of the company and its surroundings and on the factual use of indicators from the previous, theoretical part. The final part is devoted to proposals and recommendations that could lead to the improvement of the company’s financial condition.
Detailed record
Proposal of Online Marketing Communication for an Emerging Company
 Mošťková, Božena ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The master thesis is focused on the online marketing communication of the newly established company Argana Cosmetics, s.r.o., with the aim of improving their online marketing communication. The theoretical part of the thesis defines the basic marketing background. The practical part includes company introduction and its environment together with the analyses from the theoretical part and the questionnaire survey, the results of which are used in the third part. The final part is focused on suggestions and recommendations that could lead to the improvement of the company's online marketing communication.
Detailed record
Evaluation of the Financial Situation in the Company and Proposals to its improvement
 Mošťková, Božena ; Hornungová, Jana (referee) ; Fojtů, Kateřina (advisor)
The bachelor thesis deals with the evaluation of the financial situation of the company STAPAK, spol. s.r.o. and suggestions for its improvement. The theoretical part of the thesis defines the basic definitions and indicators of financial analysis. The practical part is focused on the presentation of the company and its surroundings and on the factual use of indicators from the previous, theoretical part. The final part is devoted to proposals and recommendations that could lead to the improvement of the company’s financial condition.
Detailed record

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