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A proposal to improve the marketing strategy of the travel agency FIRO-tour a.s.
Míchalová, Jana ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The objective of this bachelor´s thesis is creating a proposal to improve the marketing stratégy of travel agency FIRO-tour a.s. The first part of this thesis is focused on a summary of theoretical knowledge about marketing, market segmentation and marketing mix. In the next practical part of the thesis is processed analysis of the market, analysis of marketing mix, SWOT analysis and survey on the perception of the travel agency FIRO-tour a.s the target group. On the basis of the evaluation results is created a proposal to improve to the future.
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Distribution management in a large company (warehouse)
MICHALOVÁ, Jana
Distribution management in a large company. This Master´s Thesis examines the company Fruko-Schulz, s. r. o. This company has been making spirits. The goal is to map out the information and material flows toward the warehouse and from the warehouse. Subsequently, to analyze the current state of the company. Based on the information propose measures for improvement. In own work is described in detail and enterprise activities in a company. After ideas are designed to change. These proposals relate to distribution to the end customer through the gastronomical exhibitions and fairs. Other proposals are aimed at end users in the Russian market. Ideas for packaging or new products are designed, but is backed that do not make sense. Company Fruko-Schulz, s. r. o. sas a long tradition and reputation. But that's not enough, the competition is great and it isalso at a high level. The idea to focus on the Russian market is very good and there is great potential.
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Sustainable tourism on Jindřichohradecko
MICHALOVÁ, Jana
This study is concerned with sustainable tourism Jindřichohradecka. As a research method is selected a questionnaire survey and structured interviews.Zkoumá se postoj návštěvníků Jindřichohradecka k udržitelnému cestovnímu ruchu. Dále se zkoumá podpora udržitelného cestovního ruchu a cestovního ruchu celkově ze strany města. It created a product located in rural areas and activities focused on environmentally friendly.
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