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Senior people as a target group of lifestyle magazines
Mannová, Denisa ; Vojtěchovská, Martina (advisor) ; Fišerová, Sylvie (referee)
Univerzita Karlova v Praze Fakulta sociálních věd Institu komunikačních studií a žurnalistiky Denisa Mannová Diplomová práce Senioři jako cílová skupina lifestylových časopisů (Seniors as the target group of lifestyle magazines) Abstract This thesis deals with seniors' view on the magazines market and tries to find out whether seniors know about magazines which are produced for them. Apart from that, the thesis analyses a sample of four magazines focused on seniors: Generace, Revue 50plus, Vital plus, Magazín 55+ (or Magazín Plus), year 2010. In order to understand the subject matter of this thesis, the first chapter deals with definitions and their interpretation. The first subchapter discusses the term "age" or "oldness" as well as the current status of seniors in our society. The second subchapter defines the term "lifestyle magazine". The following chapter is dedicated to the media market, specifically to the area of printed periodicals. It introduces the most widely read magazines on the Czech market, discusses periodicals focused on seniors in the Czech Republic (whether printed or electronic) and, marginally, also mentions magazines focused on senior published in other countries. The third chapter deals with advertising, evaluates the relationship between advertisers and the abovementioned magazines....
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Senior people as a target group of lifestyle magazines
Mannová, Denisa ; Vojtěchovská, Martina (advisor) ; Fišerová, Sylvie (referee)
Univerzita Karlova v Praze Fakulta sociálních věd Institu komunikačních studií a žurnalistiky Denisa Mannová Diplomová práce Senioři jako cílová skupina lifestylových časopisů (Seniors as the target group of lifestyle magazines) Abstract This thesis deals with seniors' view on the magazines market and tries to find out whether seniors know about magazines which are produced for them. Apart from that, the thesis analyses a sample of four magazines focused on seniors: Generace, Revue 50plus, Vital plus, Magazín 55+ (or Magazín Plus), year 2010. In order to understand the subject matter of this thesis, the first chapter deals with definitions and their interpretation. The first subchapter discusses the term "age" or "oldness" as well as the current status of seniors in our society. The second subchapter defines the term "lifestyle magazine". The following chapter is dedicated to the media market, specifically to the area of printed periodicals. It introduces the most widely read magazines on the Czech market, discusses periodicals focused on seniors in the Czech Republic (whether printed or electronic) and, marginally, also mentions magazines focused on senior published in other countries. The third chapter deals with advertising, evaluates the relationship between advertisers and the abovementioned magazines....
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