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Motivation Program of Company
Bartoš, Michal ; Hošek, Lukáš (referee) ; Mallya, Thaddeus (advisor)
Bachelor thesis analyses problems of company clime, exactly motivational system for employee. It includes the proposal of motivational system, which would raise effectiveness of the company and prosperity of the company in the marketplace through the satisfaction of the employees.
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Strategy for Improvement of Training System of Company
Gazurová, Anna ; Kufa, Jan (referee) ; Mallya, Thaddeus (advisor)
This thesis focuses on problems related with new graduates at the „Department of New Employees Training“ of TŘINECKÉ ŽELEZÁRNY joint stock Company. The work evaluates to what extent the participants are satisfied with the training period, work of each mentor assigned to them and how they are involved in solving concreate tasks. Later suggestions are made on what measures should be taken to improve the program, for future participants to be satisfied.
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Marketing strategy for Fit Center
Zezula, Radek ; Snopek, Radek (referee) ; Mallya, Thaddeus (advisor)
This bachelor work focuses on analyzing limitations of marketing strategy of a fitness center. It tries to establish how these shortcomings could be eliminated and in achieving this goal different tools like marketing mix analysis and questionnaire are used. Based on the feedbacks from the customers who filled the questionnaire and discussion with the management of the center, some measures on how to properly react to each individual customer demand and increase attendance and popularity of fitness center were suggested.
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Marketing Strategy of Company
Trtílková, Lucie ; Glatzová, Hana (referee) ; Mallya, Thaddeus (advisor)
This Diploma thesis concretely analyses methods promotion of products, meaning of marketing department in a company and means of promotion efficiency meansurement. It further analyses existing marketing structure of the company Tescan, Ltd. and it contains recommendations and proposals of improvement present position for this company.
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Strategy for Managing Sales Promotion of Company
Viková, Miroslava ; Hruška, Stanislav (referee) ; Mallya, Thaddeus (advisor)
This thesis deals with analyzing strategic position of energetic drinks production company. It mainly focuses on establishing a way the company can sustain and improve its current competitive position in the market. The results of the analysis in this thesis should be able to come up with measures that can help the company improve its sales promotion strategy in its area of activity – energy drinks. These measures should be the basis for its competitiveness and sustaining its position in the market.
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Strategy for Improving Auction of Properties in RS Gavlas Firm
Gavlas, Ondřej ; Líška, Milan (referee) ; Mallya, Thaddeus (advisor)
This Master’s thesis deals about strategy for Improving Auction of Properties in RS Gavlas Company. The theoretical part is concerned with an auction theory and a contemporary legislation. The practical part examines Czech auction market, an auction process, customer relationship management implementation and legislative problems with the aim to find new possibilities of use for company RS Gavlas.
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Marketing strategy for Fit Center
Zezula, Radek ; Snopek, Radek (referee) ; Mallya, Thaddeus (advisor)
This bachelor work focuses on analyzing limitations of marketing strategy of a fitness center. It tries to establish how these shortcomings could be eliminated and in achieving this goal different tools like marketing mix analysis and questionnaire are used. Based on the feedbacks from the customers who filled the questionnaire and discussion with the management of the center, some measures on how to properly react to each individual customer demand and increase attendance and popularity of fitness center were suggested.
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