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The Apple Phenomenon: the Impact of Modern Technologies on Subject
Kuldová, Michaela ; Šafaříková, Radana (advisor) ; Kladný, Tomáš (referee)
The Apple Phenomenon: the Impact of Modern Technologies on Subject Abstract The goal of the submitted thesis is the study of the company Apple Inc. in the context of how it is percieved by subjects. After a brief introduction of the company Apple Inc. we will focus on semiotic analysis of the brand Apple, its products and marketing strategies. The object of study will be also a present society, whose distinguishing feature is a consumption, and brand perception of a subject in connection with his identity, image building, lifestyle and an inclusion in the social classes. The aim is to uncover which importance is attached to consumer goods by a present society, especially goods marked with the apple logo. According to the facts available, Apple has many of its supporters around the world. The object of this thesis is therefore to clarify the role of the company Apple Inc. and prove that Apple is a certain phenomenon, or even a cult, in a current consumer society, which is accompanied by emotions.
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The Apple Phenomenon: the Impact of Modern Technologies on Subject
Kuldová, Michaela ; Šafaříková, Radana (advisor) ; Kladný, Tomáš (referee)
The Apple Phenomenon: the Impact of Modern Technologies on Subject Abstract The goal of the submitted thesis is the study of the company Apple Inc. in the context of how it is percieved by subjects. After a brief introduction of the company Apple Inc. we will focus on semiotic analysis of the brand Apple, its products and marketing strategies. The object of study will be also a present society, whose distinguishing feature is a consumption, and brand perception of a subject in connection with his identity, image building, lifestyle and an inclusion in the social classes. The aim is to uncover which importance is attached to consumer goods by a present society, especially goods marked with the apple logo. According to the facts available, Apple has many of its supporters around the world. The object of this thesis is therefore to clarify the role of the company Apple Inc. and prove that Apple is a certain phenomenon, or even a cult, in a current consumer society, which is accompanied by emotions.
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Psychology of love letters
Kuldová, Michaela ; Klusák, Miroslav (referee) ; Kučera, Miloš (advisor)
The thesis deals with love letters. They are approached from the point of relationship problems, communication pragmatics, and aesthetic literary writing. It is supposed that letters mediate contact between physically absent partners. Writers present solution of interpersonal questions in their letters, they think about their characters, abilities and appearance, they develop ideas about a partner. A feedback from a partner enables own self-cognition as well. Self-cognition manifests itself by means of stylization of a writer in letters. Stylization can be idealized in an effort to interest a partner at first. Hereafter, it enables sincerity and openness in an intimate relationship. Writers use a certain procedures or steps in order to achieve their intentions. These procedures are called communicative strategies and they manifest itself in the final version of a letter. Love letters are instrumental in creation of a relationship. Thus, they are written with the intention to please, endear, influence a partner, and eventually influence his/her attitudes. Therefore, writers attract attention to them and display themselves in the best way. They act on the basis of their own ideas concerning what could interest a partner and what is their stylization focused on. When considering a letter as a literary...
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