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Communication Activities of the Film Festival One World (between 2009-2011)
Kronďáková, Ivana ; Bezouška, Martin (advisor) ; Dolanský, Pavel (referee)
The aim of this thesis is to describe and evaluate the communication activities of the One World Festival in years 2009 - 2011. In the theoretical part there are identified and discussed basic terms related to the activities implemented in this film festival. The thesis further discusses the possibilities and specifics of marketing communications in the nonprofit sector. In particular, the use of cultural marketing in non-commercial sector. It introduses readers with the festival and deals with its specific position among other festivals. The practical part of the thesis is focused on the description of specific communication activities of the festival. Emphasis is put on building public relations and use of social media. The paper describes the specific campaigns implemented in the selected period. The final part deals with an evaluation of the method of communication and tools used considering the character, limitations and advantages of the festival. This section is also accompanied by recommendations that could contribute to further development of marketing communications for this project.
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Internet marketing in tourism – case study Hastrman Boat Rental
Kronďáková, Ivana ; Hanzlík, Jan (advisor) ; Karlíček, Miroslav (referee)
The theory part of the thesis discusses internet marketing, its development and specifics. In addition, it discusses individual tools of internet marketing and measuring of their efficiency. The practical part focuses on using internet marketing in tourism, using as a case study Hastrman Boat Rental. Marketing activities of the rental place and of its competitors are analysed. On the basis of the theory findings acquired and the analysis made, a marketing strategy is proposed for the selected company.
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Utilisation of cultural specifics in the town Žatec in tourism / project Hop and Beer Temple
Kronďáková, Ivana ; Tyslová, Irena (advisor) ; Kouba, Vojtěch (referee)
The thesis is studying the utilization of cultural potential and of hop tradition in city of Žatec on the example of Hop and Beer Temple project. The work provides basic theoretical information on tourism, which is connected with region and project. It focuses on the specifics and problems of tourism throughout the Usti region. In addition, it provides an overview of the development and current situation of tourism in the city itself. Part of the work is devoted to the cultural potential of Žatec in terms of tangible and intangible culture development and its hop history. Specifically, the work focuses on the possible uses of cultural and industrial heritage in tourism on the example of Hop and Beer Temple. It assesses the socio-economic benefits for the city, same as the obstacles that stand in its development. The final section also indicates the potential opportunities for further development of the city and the region.
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