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Application of Marketing in Business Management
Kristiánová, Nikol ; Ondrušová, Denisa (referee) ; Chalupský, Vladimír (advisor)
The subject of the submitted thesis "Application of marketing in management of companies" is an analysis of the current market situation where the company ABC operates and on the basis of this analysis to create a marketing plan. The theoretical part is devoted to defining the concepts of specialized literature, mainly focusing on the process of creating a marketing plan. The following section is devoted to, based on lessons learned from the theory itself, actual analysis and designing a marketing plan for the company ABC.
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Application of Marketing in Business Management
Kristiánová, Nikol ; Ondrušová, Denisa (referee) ; Chalupský, Vladimír (advisor)
The subject of the submitted thesis "Application of marketing in management of companies" is an analysis of the current market situation where the company ABC operates and on the basis of this analysis to create a marketing plan. The theoretical part is devoted to defining the concepts of specialized literature, mainly focusing on the process of creating a marketing plan. The following section is devoted to, based on lessons learned from the theory itself, actual analysis and designing a marketing plan for the company ABC.
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