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National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Marketing Strategy of Automotive Trade-fairs
 Hraběová, Jana ; Kremlová, Martina (referee) ; Chalupský, Vladimír (advisor)
The subject of this Master´s thesis is a proposal of a marketing strategy for an automotive trade show called "Autotec & Autosalon Brno 2010". The theoretical part focuses on marketing communication and practical use of its individual components. The suggested strategy facilitates the primary goal, which is a provision of planned attendance of the trade fair.
Detailed record
Model of Effective Marketing Communication at the Trade Fairs and Exhibitions
 Hraběová, Jana ; Kremlová, Martina (referee) ; Dvořák, Jiří (advisor)
The Bachelor’s thesis is focused on an effective proposal of the trade fair exposition for the company Konica Minolta spol. s r.o. This work contains the complex preparations of the firm in readiness for the trade fair “EmbaxPrint” in order to maximise the impact of their participation as well as to ensure they are successful without overreaching budget.
Detailed record
Model of Effective Marketing Communication at the Trade Fairs and Exhibitions
 Hraběová, Jana ; Kremlová, Martina (referee) ; Dvořák, Jiří (advisor)
The Bachelor’s thesis is focused on an effective proposal of the trade fair exposition for the company Konica Minolta spol. s r.o. This work contains the complex preparations of the firm in readiness for the trade fair “EmbaxPrint” in order to maximise the impact of their participation as well as to ensure they are successful without overreaching budget.
Detailed record
Marketing Strategy of Automotive Trade-fairs
 Hraběová, Jana ; Kremlová, Martina (referee) ; Chalupský, Vladimír (advisor)
The subject of this Master´s thesis is a proposal of a marketing strategy for an automotive trade show called "Autotec & Autosalon Brno 2010". The theoretical part focuses on marketing communication and practical use of its individual components. The suggested strategy facilitates the primary goal, which is a provision of planned attendance of the trade fair.
Detailed record

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2 KREMLOVÁ, Markéta
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