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National Repository of Grey Literature

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Internet marketing in praxis Konáš, Viktor ; Střížová, Vlasta (advisor) ; Doseděl, Martin (referee) Internet marketing is nowadays a full-value part of each company's marketing. For a lot of companies it is even much the strongest marketing activity. It is mainly because the internet marketing comprises in principle everything a company is on the internet presented with. As from web sites, banners, PR articles, sites optimalization, key words selection and choice of domain up to pay per click links. This diploma thesis is concerned with an analysis of the particular internet marketing tools and the demonstration of its usage in practice, for today it is not enough to have an average web or an isolated, from the rest of internet detached e-shop. Every company has to make a considerable effort to be successfull on the internet. And just the internet marketing shapes the combination of techniques and technologies that aim to fulfill the internet business intentions. Detailed record

E-government v ČR a Estonsku Konáš, Viktor ; Doucek, Petr (advisor) ; Bébr, Richard (referee) Tato bakalářská práce se věnuje problematice e-governmentu v ČR a Estonsku. Pomocí zadaných kritérií srovnává tyto země z hlediska míry rozšíření e-governmentu, technologické vyspělosti, počtu a kvality poskytovaných elektronických služeb, vládní politiky a naplňování vizí. V první kapitole jsou vysvětleny základní pojmy úzce související s touto problematikou a zbylá část je věnována průzkumu. Závěr bakalářské práce shrnuje jednotlivé poznatky a výsledky průzkumu. Detailed record

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