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Tourism in the EU - current trends
Jurištová, Lucia ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
The aim of this master thesis is to analyze the current trends in tourism in the European union. Then also determine which factors influence its further development, as well as predict the future trends in tourism in the EU. The thesis is also trying to answer scientific questions regarding the impact of the global economic and financial crisis on the development of tourism in the regions of the European Union, the specific factors affecting the tourism trends in the European Union and the activities of the institutions of the European Union to support the positive development of tourism in the European Union. The thesis is divided into three chapters. The first is theoretically based and contains definitions of terms related to tourism, the methodology of its research, its development and its economic importance. The second focuses on the position of the EU in the issue of tourism in comparison with the world and other regions, as well as on current trends in individual regions of the European Union and their main tourist destinations. The third chapter analyzes the current trends, including factors that may affect them. It also includes information about the activities of the institutions of the European Union to promote tourism in this area, information about sustainable tourism development in the EU and specific prediction of the future development of tourism in the European Union.
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