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Suggestion on Communication Strategy of the Company
Josková, Michaela ; Fišer, Jakub (referee) ; Novák, Petr (advisor)
The goal of the thesis is an evaluation of a present communication with customers concrete company and proposal of the new communication campaign for the next years. The thesis is separated on a theoretical and practical part. The theoretical part concerns importance of a marketing communication, analysis methods of internal and external background, description of particular tools of a communication mix and it solves budget determination for communication campaign. In the practical part is described the selected company, its current situation analysis of communication mix, customer satisfaction research which is focused on current services and new communication campaign proposal.
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Suggestion on Communication Strategy of the Company
Josková, Michaela ; Fišer, Jakub (referee) ; Novák, Petr (advisor)
The goal of the thesis is an evaluation of a present communication with customers concrete company and proposal of the new communication campaign for the next years. The thesis is separated on a theoretical and practical part. The theoretical part concerns importance of a marketing communication, analysis methods of internal and external background, description of particular tools of a communication mix and it solves budget determination for communication campaign. In the practical part is described the selected company, its current situation analysis of communication mix, customer satisfaction research which is focused on current services and new communication campaign proposal.
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The Dancer in the Musical
Josková, Michaela ; Kubicová, Ivanka (advisor) ; Tichý, Radek (referee)
In the first part of this diploma thesis, we discuss the definition of the concept of "musical", and explore its development in the world and Czech environment. We also touch on other genres and the musical´s predecessors. As well, we focus on the development of the musical before and after 1989 in Czech. The second part is composed of a qualitative research on Czech musical dancers. It goes over questions about their preparation for a dance career and their relationship to dance, but mostly emphasizes on their association with musicals. Additionally, it clarifies the reasons for a musical career, production quality, and advantages, disadvantages and prestige of the job. The thesis is concluded by discussing the time of leaving a career in dance.
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Introduction to Stage Light Design
Josková, Michaela ; Kubicová, Ivanka (advisor) ; Wiesner, Daniel (referee)
This bachelor thesis explores the basic principles of stage lighting design.
This thesis goes over key terms, commonly used types of lamps and finally touches on light control. One ilustrated chapter describes and compares varied lighting angles. Another chapter clarifies the colour theory and principles of filtering colour. We conclude by discussing light design in dance performances. The supplement includes photographs taken specifically for this thesis.
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