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	Marketing Strategy of Firm Master Tool s.r.o. Based on Brand „BOPO“ Jobeková, Renata ; Maštera, František (referee) ; Chalupský, Vladimír (advisor) Bachelor´s thesis investigates and describes possibilities of utilisation of the trade mark on the market in the Czech Republic. In analyses the current status of shoe market, influence of the trade mark on consumers choice. The aim of this thesis is to create marketing strategy of the company based on above mentioned knowledge for gaining higher participation on the market by means of trade mark. Detailed record
	Marketing Strategy of a Company Jobeková, Renata ; Maštera, František (referee) ; Chalupský, Vladimír (advisor) This Master´s thesis deals with the proposition of marketing strategy for producer. Based on theoretical assumptions and analysis of the conditions the firm stands at present, marketing strategy was designed. It should guarantee realizations of the larger sales. In the practical part analyses are put together and evaluated. Afterwards the suggestions and recommendations are offered. They should secure the increase of sales of firm´s product. Detailed record
	Marketing Strategy of Firm Master Tool s.r.o. Based on Brand „BOPO“ Jobeková, Renata ; Maštera, František (referee) ; Chalupský, Vladimír (advisor) Bachelor´s thesis investigates and describes possibilities of utilisation of the trade mark on the market in the Czech Republic. In analyses the current status of shoe market, influence of the trade mark on consumers choice. The aim of this thesis is to create marketing strategy of the company based on above mentioned knowledge for gaining higher participation on the market by means of trade mark. Detailed record
	Marketing Strategy of a Company Jobeková, Renata ; Maštera, František (referee) ; Chalupský, Vladimír (advisor) This Master´s thesis deals with the proposition of marketing strategy for producer. Based on theoretical assumptions and analysis of the conditions the firm stands at present, marketing strategy was designed. It should guarantee realizations of the larger sales. In the practical part analyses are put together and evaluated. Afterwards the suggestions and recommendations are offered. They should secure the increase of sales of firm´s product. Detailed record

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