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Czech media coverage of hooligans
Jiříková, Martina ; Němcová Tejkalová, Alice (advisor) ; Nečas, Vlastimil (referee)
The diploma thesis Sport rioting and its media coverage examines the way in which specified Czech media inform about rioting linked to sport events, in this case football mathches. The theoretical part of the thesis maps the history of sport fans, sociological and psychological background of football rioting as well as approaches to dealing with it. Likewise, it features theoretical points on the problematics of reality representation. The chosen cases and analysed media are presented in brief profiles. These are followed by the analytical part of the thesis, which employs qualitative content analysis of the specified media texts. The analysis examines content of the media outputs in the period of one week after the cases occurred. The goal of this thesis is to evaluate which language means the media used, how it framed the events and whether they resorted to tabloidization while reporting on them. Keywords Media coverage, rioting, sport, fans, stereotyping, framing
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Media misdirection regarding to the introduction of iphone 5 and its impacts on Apple Inc
Jiříková, Martina ; Čermák, Miloš (advisor) ; Kasík, Pavel (referee)
The Bachelor thesis focuses on the event of 4 October 2011, the new Apple - iPhone 4S was introduced in Cupertino, California. Although Apple never made a formal statement on what model of phone will be introduced, media brought false information that it is going to be the new generation - iPhone 5. Therefore, when Apple introduced only upgraded model of the current iPhone 4 - iPhone 4S, it has brought many disappointed reactions from customers, fans and shareholders of the company itself, who believed in the misleading information reported in the media. The thesis examines, using quantitative content analysis, how some media mystified the public. The above example demonstrates what the impact of such fictitious messages on our society really is.
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The structure of supply and costs of cereal biofood in the selected region of the Czech Republic
JIŘÍKOVÁ, Martina
The aim of this bachelor thesis was to evaluate the structure of the supply of organic cereals in the town Sušice. Comparison of the supply of organic cereals was made in different types of supermarkets (Billa, Albert, Penny, Lidl, Tesco and Coop) and in one specialized shop (Meduňka). The differences between the prices of organic and conventional cereal food were evaluated. The survey was conducted during six months, from November 2011 to March 2012. In total, 82 organic cereals were found, most of them were available in Meduňka specialized shop (37). The differences between the prices of organic and conventional cereal foods were significant. For example, in the prices of muesli bars and rice sandwiches, a survey has found that organic prices were 50 to 100 % higher. If someone bought one piece of all the organic cereal food in Sušice, he would pay 1152 CZK. The purchase consisting of one piece of adequate conventional product would cost 760 CZK. It means, that to buy organic products would be more expensive (76 %). It was also concluded, that the supply of organic food in Sušice was lower than the Czech Republic?s supply.
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