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Marketing Strategy Proposal for an Association
Hrazdírová, Natálie ; Huněk, Filip (referee) ; Novák, Petr (advisor)
The thesis deals with a marketing stratégy inovation focusing on community event „Day of Princesses“. Theoretical part defines terms related to organizing non-profit organization, marketing and marketing strategies. Further, it decribes marketing analyzes which are assembled in the second part of this work. Final section of the thesis is develoted to own resolution proposals, which should lead to improvement of current situation.
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Business Plan for Establishment of the Small Company
Hrazdírová, Natálie ; Konečný, Marek (referee) ; Koudelková, Petra (advisor)
The bachelor thesis deals with the processing of a business plan for Establishment of the Small Company with a focus on the production of excessive footwear. In the theoretical part it defines the basic concepts relating to the business, business plan, distribution of enterprises by legal form of the Czech Republic and marketing analyses. The second part is devoted to marketing analysis. In the practical part, the actual business plan is created.
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Marketing Strategy Proposal for an Association
Hrazdírová, Natálie ; Huněk, Filip (referee) ; Novák, Petr (advisor)
The thesis deals with a marketing stratégy inovation focusing on community event „Day of Princesses“. Theoretical part defines terms related to organizing non-profit organization, marketing and marketing strategies. Further, it decribes marketing analyzes which are assembled in the second part of this work. Final section of the thesis is develoted to own resolution proposals, which should lead to improvement of current situation.
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|
|
Business Plan for Establishment of the Small Company
Hrazdírová, Natálie ; Konečný, Marek (referee) ; Koudelková, Petra (advisor)
The bachelor thesis deals with the processing of a business plan for Establishment of the Small Company with a focus on the production of excessive footwear. In the theoretical part it defines the basic concepts relating to the business, business plan, distribution of enterprises by legal form of the Czech Republic and marketing analyses. The second part is devoted to marketing analysis. In the practical part, the actual business plan is created.
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