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	Informační zdroje oboru Sociální práce dostupné v prostředí WWW Hejná, Lucie ; Bratková, Eva, (advisor) Detailed record
	Product of tourism in the tourist information centre in Benešov HEJNÁ, Lucie The theme of the bachelor work is {\clqq}Product of tourism in the tourist information centre in Benešov``. It was analyzed the Benešovsko region located near the capital city Prague. The region serves mainly to one-day visitors of significant cultural monuments. Own chosen area includes area between municipalities Neveklov and Český Šternberk inclusive of the city Benešov and the chateau Konopiště. The aim of this bachelor work is analysis of natural and social tourist aims of Benešovsko region, marketing research of the offer and the demand of products in the Tourist information centre Benešov and creation of new tourist product on the basis of actual demand of visitors of the Tourist information centre. This marketing research was realized in the Tourist information centre Benešov and at its visitors. The chateau Konopiště and the castle Český Šternberk belong to one of the most attractive aims of tourists not only within the chosen area, but even within the whole Benešovsko region. That is why the comparison of visit rate development, their confrontation and final recommendation for increase of their visit rate both of monuments. The result of the marketing research is interest of tourists in creation of new cycling route. Therefore the new cycling route going through the chateau natural park Konopiště, along Konopiště pond, a few small monuments of regional significance to the chateau Konopiště was proposed. The advertising brochure ``Cycling countryside Ferdinand d´Este circuit{\crqq} was created as a tip for one-day cycling trip. Then the proposal of promotion of the combination of the cycling route with existing cycling route from Benešov to the castle Český Šternberk was proposed with the aim to extend the stay of visitors in the region. Then several proposals to increase services of the Tourist information centre in Benešov. Detailed record
	Webový kanál jako konkurenční výhoda malé firmy Črepaňa, Radek ; Kacerovský, Jiří (advisor) ; Hejná, Lucie (referee) Práce se zaměřuje na působení malé firmy na internetu. Nejprve se věnuje působení firmy jako uživatele informací z internetu. Pak působení firmy jako poskytovatele informací na internetu. Teoretické poznatky v této oblasti jsou získány na základě analýzy statistických informací, informací odborníků i zkušeností autora z oboru. Poté následuje zpracování teoretických poznatků v případové studii na konkrétní firmě. Firma působí v autobusové dopravě osob. Práce hodnotí pozici firmy samotné i vzhledem ke konkurenci. Jde o modelovou ukázku provedení analýzy současného stavu používání webového kanálu v malé firmě a návrh nových postupů, vedoucích ke zvýšení konkurenceschopnosti. Detailed record

See also: similar author names
5	HEJNÁ, Lucie
3	Hejna, Lukáš

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