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Marketing strategy of company Falco
 Hamrlová, Lucie ; Postler, Milan (advisor) ; Sokol, Jiří (referee)
The topic of my bachelor thesis is designing a marketing strategy for a company Falco, which is concerned with making cans with dog and cat food. The main goal is to assess their current marketing strategy and conseqently to propose changes, which should be helpful under the current circumstances. These changes are based on results of my own questionnaire survey. In the theoretical part of this thesis are main principles of marketing and its characteristics are discussed, and these are then used as a basis for the practical part. The practical part is mostly concerned with the company itself, its establishment and its strengths and weaknesses, where were defined using the SWOT analysis. This part contains PEST analysis as well. Furthermore the questionnaire survey is also included here, whose results were used to propose changes in order to improve the marketing strategy.
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