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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Employer Branding
 Stroblová, Zuzana ; Legnerová, Kateřina (advisor) ; Gronychová, Gabriela (referee)
The aim of the Master Thesis is to describe how to build Employer Brand a company. It is based on the description of Employer Branding project of a particular company and the evaluation its process. The thesis is a case study and consists of theoretical and practical part. The theoretical part focuses on trends and changes in leadership approach, definition of Employer Branding and HR Marketing. The practical part deals with the brand building process itself, describes the outputs of the project and evaluates the project. The final chapter is devoted to the general applicability of the Employer Branding Strategy and its weaknesses.
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Global talent management in Schindler Company
 Gronychová, Gabriela ; Dvořáková, Zuzana (advisor) ; Cetkovský, Pavel (referee)
The Master thesis Global talent management in Schindler Company aims to map the concept of the career programme in Schindler Company SCDP (Schindler Career Development Programme) and to assess the feedback of programme participants based on the survey among participants. The thesis is divided into three parts. The first part of the thesis consists of theoretical knowledge on talent management and work with talents. Basic and key terms that are crucial for deeper introduction to the topic are defined in this part as well. The second part already has a practical character and it is dedicated to the program. Its particular phases, objectives and specifics are defined. The research part is based on the survey completed by participants of the programme. The programme is assessed based on the evaluation of the survey and recommendations for its improvement are proposed. The benefit of this thesis is the provision of survey results and recommendations for programme improvements, which can help Schindler with better understanding on their talents´ attitude.
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