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Bussiness Plan
Grůzová, Beata ; Chlebovský, Vít (referee) ; Hanušová, Helena (advisor)
This diploma thesis looks at the making of business plan for starting a bistro. The thesis is divided into three main chapters. The theoretical part time describes the foundations necessary to develop a business plan. The analytical part focuses on analysis an marketing research. The last proposal part includes the proposal of the business plan for successful establishment of a company.
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Marketing Mix of the Company
Grůzová, Beata ; Škodová, Gabriela (referee) ; Chlebovský, Vít (advisor)
The bachelor´s thesis deals with marketing mix of a specific company. In the first, theoretical part are defined the concepts od marketing and marketing mix. The knowledge from the teoretical part is then used to analyze the current state of marketing mix od the company Jezdecké potřeby Kalenda. Based on the results of the analyzes, recommendations are proposed for adjusting the marketing mix.
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Bussiness Plan
Grůzová, Beata ; Chlebovský, Vít (referee) ; Hanušová, Helena (advisor)
This diploma thesis looks at the making of business plan for starting a bistro. The thesis is divided into three main chapters. The theoretical part time describes the foundations necessary to develop a business plan. The analytical part focuses on analysis an marketing research. The last proposal part includes the proposal of the business plan for successful establishment of a company.
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|
Marketing Mix of the Company
Grůzová, Beata ; Škodová, Gabriela (referee) ; Chlebovský, Vít (advisor)
The bachelor´s thesis deals with marketing mix of a specific company. In the first, theoretical part are defined the concepts od marketing and marketing mix. The knowledge from the teoretical part is then used to analyze the current state of marketing mix od the company Jezdecké potřeby Kalenda. Based on the results of the analyzes, recommendations are proposed for adjusting the marketing mix.
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