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National Repository of Grey Literature

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The methodics of creating e-lerning courses Soukupová, Jana ; Střížová, Vlasta (advisor) ; Franc, Daniel (referee) The aim of this thesis is to introduce the reader to creating e-learning courses. Theoretical part explains the basic terms of e-learning, presents its technological forms and tools used. Thus creates the foundations for understanding its functionality and meaning. Also mentioned are the advantages and disadvantages of the courses. The main part of the thesis proposes a new way how to create e-learning courses, based on specifics of e-learning education. This new methodics is primarily addressed to an academical environment, where majority of the e-learing courses is created. Application of this methodics is consequently demonstrated on a section of the university course. Detailed record

The usage of Web 2.0 applications in Marketing Kiselá, Veronika ; Zadražilová, Dana (advisor) ; Franc, Daniel (referee) Tato práce zkoumá možnosti využití aplikací Webu 2.0 v současné marketingové praxi která je vystavena neustálým vlivům změn, kdy koncoví zákazníci získávají stále větší vyjednávací sílu a jsou stále více odolnější vůči tradičním způsobům masové komunikace. Cílem teoretické části je popis a definování pojmu Webu 2.0 dle údajů ze sekundárních zdrojů, vysvětlení obecného rámce Webu 2.0. Dále zde popisuji i jednotlivé aplikace, které spadají pod kategorii Web 2.0 ? blogy, online komunity, wikis, podcasting, mash-upy a widgets. V praktické části pak zkoumám popsané aplikace z hlediska praktického využití. U každé aplikace uvádím příklady z praxe, výhody a nevýhody spojené s jejich použitím a stanovuji doporučení na jejich nejplepší využití. V závěru této části se též poohlížím po příkladech z české praxe a hodnotím ji v porovnání s praxí zahraniční. Detailed record

See also: similar author names
1	Franc, Dalibor
1	Franc, David

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