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Afterlife of digital user data: analysis of evolution of posthumous data policies on social media
Fléglová, Radka ; Šisler, Vít (advisor) ; Sedláček, Jakub (referee)
This diploma thesis focuses on the topic of posthumous user data management concerning social media platforms. This topic is rarely discussed from the viewpoint of new media studies in academic literature. My thesis endeavours to unveil, contextualize, and critically assess the development of the posthumous data policies in order to uncover the level of control users and survivors have over the deceased users' data. Thus, three case studies of chronological posthumous policy development of major social media (Facebook, Twitter, and LinkedIn) were conducted and results were compared. The analysis has shown that platforms are rather reluctant to change their posthumous policies. One of the primary triggers for change comes from the users' feedback. Across all three cases every platform provided limited or no information about these policies in their terms of use or privacy policies. The case studies demonstrated that users have very limited choices regarding their data after death directly on the examined social media platforms. Individuals who were close to the deceased account users have the ability to request account deletion or have limited access to the account granted by the platform. The level of data preservation demanded by platforms seems dependent on a given social media's communication specificity...
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Afterlife of digital user data: analysis of evolution of posthumous data policies on social media
Fléglová, Radka ; Šisler, Vít (advisor) ; Sedláček, Jakub (referee)
This diploma thesis focuses on the topic of posthumous user data management concerning social media platforms. This topic is rarely discussed from the viewpoint of new media studies in academic literature. My thesis endeavours to unveil, contextualize, and critically assess the development of the posthumous data policies in order to uncover the level of control users and survivors have over the deceased users' data. Thus, three case studies of chronological posthumous policy development of major social media (Facebook, Twitter, and LinkedIn) were conducted and results were compared. The analysis has shown that platforms are rather reluctant to change their posthumous policies. One of the primary triggers for change comes from the users' feedback. Across all three cases every platform provided limited or no information about these policies in their terms of use or privacy policies. The case studies demonstrated that users have very limited choices regarding their data after death directly on the examined social media platforms. Individuals who were close to the deceased account users have the ability to request account deletion or have limited access to the account granted by the platform. The level of data preservation demanded by platforms seems dependent on a given social media's communication specificity...
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Communication strategy Development of Pornhub brand
Fléglová, Radka ; Maxa, Martin (advisor) ; Rosenfeldová, Jana (referee)
This bachelor thesis deals with the analysis of the communication strategy of the Pornhub brand, a distributor of internet pornography, during 2013-2017. It also aims to answer the question whether the pornographic brand can be considered as a mainstream brand. The paper contains four chapters. The first chapter discusses the relationship between pornography and internet, the term mediated sex and, furthermore, the legislative framework of internet porn. In the second chapter, the author describes the Pornhub brand from the perspective of the marketing theory. The third section is focused on the marketing mix of the brand and then the development of the communication mix and its tools used by the brand. In the last chapter, the author evaluates the communication of the brand considering the position of pornography in the contemporary society. This paper shows that the brand is rather successful at communication with its users and broader public despite persisting social conventions. The effective communication is the key element for building the strong brand, and moreover, it leads to lower fluctuation in the page traffic and also creates a competitive advantage. Even though the brand is able to gradually change certain social norms, it is not certain that it will become a mainstream brand.
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