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Marketing Mix of a company
Falta, Marek ; Ryba, Petr (referee) ; Kaňovská, Lucie (advisor)
The master’s thesis focused on the design of marketing mix of the company TOTEM BIKES, s.r.o. The thesis is divided in to three parts. The first part is summarizes theoretical knowledge from marketing and marketing mix. The second part analysis the external and internal environment and current marketing mix of the company. Based on the result from analytical part the last part is dedicated to suggestions for improvement of marketing mix of the company.
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Marketing Plan for Company SILVITA, Ltd.
Falta, Marek ; Chudý, Martin (referee) ; Šimberová, Iveta (advisor)
The main goal of this bachelor´s thesis is to create a marketing plan proposal for Silvita, s.r.o. The first theoretical part is dedicated to the knowledge of marketing, marketing planning and methods which are neccasery for understaning the problem. The second analytical part describes characteristics of the current business situation on the market. The knowledge I got from both chapter is used in last chapter where I created complex marketing plan which follows chosen targets.
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Marketing Mix of a company
Falta, Marek ; Ryba, Petr (referee) ; Kaňovská, Lucie (advisor)
The master’s thesis focused on the design of marketing mix of the company TOTEM BIKES, s.r.o. The thesis is divided in to three parts. The first part is summarizes theoretical knowledge from marketing and marketing mix. The second part analysis the external and internal environment and current marketing mix of the company. Based on the result from analytical part the last part is dedicated to suggestions for improvement of marketing mix of the company.
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Marketing Plan for Company SILVITA, Ltd.
Falta, Marek ; Chudý, Martin (referee) ; Šimberová, Iveta (advisor)
The main goal of this bachelor´s thesis is to create a marketing plan proposal for Silvita, s.r.o. The first theoretical part is dedicated to the knowledge of marketing, marketing planning and methods which are neccasery for understaning the problem. The second analytical part describes characteristics of the current business situation on the market. The knowledge I got from both chapter is used in last chapter where I created complex marketing plan which follows chosen targets.
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