|
| |
|
|
Application of marketing mix in public administration
Vařbuchta, Petr ; Šmídtová, Martina (referee) ; Dohnal, Radek (advisor)
The bachelor thesis focuses on marketing, specifically on the marketing mix in its common form and its adaptation to the public administration within self-government. The theoretical part deals with the basic elements of marketing, marketing environment, gathering and analysis of information and complex marketing mix. The practical part analyses factors in a macro as well as micro environment and contains a survey focused on the issue and a proposal of appropriate tools of the marketing mix for the self-governing territorial unit.
|
|
|
MARKETING PROCESSES IN CIVIL ENGINEERING
Kratochvílová, Martina ; Koláček, Tomás (referee) ; Dohnal, Radek (advisor)
This master‘s thesis named Marketing processes in civil engineering is engaged in marketing processes of company STAVBA krbů s.r.o. The analysis of present situation and a proposal of marketing plan are parts of this thesis. These parts are both based on processed theoretical basis and they are a practical application of marketing processes in civil engineering. Along processing the emphasis has been posed to maximalization of positive effect during the plan implementation and changes of the company’s marketing processes.
|
|
| |
|
|
Customer-oriented marketing of a construction company
Slováček, Štěpán ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis deals with the issue of marketing communication of a construction company with a focus on the creation and understanding of goodwill. The theoretical part describes the basic concepts of market, marketing, goodwill and information retrieval process. The practical part evaluates the current state of the construction market, taking into account the marketing strategies and the related creation and maintenance of goodwill. Subsequently, proposals for procedures for strengthening the goodwill of the companies under review are presented.
|
|
| |
|
|
Increasing of the brand values
Štěpánek, Martin ; Vencl, Miroslav (referee) ; Dohnal, Radek (advisor)
The diploma thesis is focuses on monitoring the effectiveness of marketing resources and increasing the brand value of the company. The theoretical part deals with the findings about the company issues, brand and its value. The thesis subsequently presents a list of elements that relate to increasing of the brand value. The final topic of the theoretical part aims at methods of evaluation of brand value and interviewing methodology. In the practical part, the thesis deals with the analysis of the selected construction company, evaluation of its brand in comparison with another company of similar character and hypothesis testing. Finally, on the basis of the findings, marketing tools are proposed to effectively increase brand value of the company.
|
|
| |
|
|
Kinds and sources of financing of living
Bartoněk, David ; Dohnal, Radek (referee) ; Hrabincová, Dagmar (advisor)
This master’s thesis „Kinds and sources of financing of living“ is focused on options and sources of housing financing of an individual. It describes structure, extent and state of house and flat fund of Czech republic and capital city of Prague. It features different attributes of housing sectors. It describes state housing aid and its designation. It deeply describes savings and mortgage loans. Final part solves family’s housing need with the use of several financial sources and offers optimal solution based on multiple criteria.
|
|
|
Entry construction company on a new market
Šuster, Richard ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
The bachelor’s thesis is focused on the proposal of the marketing strategy of the company Realstav Čachtice s.r.o., which concentrates on the realization of interior and exterior coating, thermal insulation systems, the surface finish of facades and screeding. The aim of the thesis is the proposal of the marketing strategy for the company’s entrance on the construction market in the Czech Republic based on the theoretical knowledge and the analysis of the current status.
|
guest ::
RSS feed.