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Selected Physical Wood Properties of Douglas Fir from Sites in the Czech Republic
Chvojka, Jan ; Zeidler, Aleš (advisor) ; Podrázský, Vilém (referee)
This diploma thesis was created to evaluate of selected physical properties, density and shrinkage of Douglas-fir (Pseudotsuga menziesii / Mirbel / FRANCO) wood, coming from areas of Lesy města Písku, s.r.o. and the territory of School Forest Enterprise in Kostelec nad Černými lesy of Czech University of Life Sciences. The work tested density and shrinkage, their subsequent comparison with native species and the relevant data from the regions of original distribution of these species. It was also assessed if these physical properties are affected by location of growth or if they vary between individual trees and what is the effect of horizontal or vertical position in a stem on the tested values. It was shown that the density reaches higher values than our native trees. It was found that location of growth or individual trees have influence on the tested properties. The value of density is decreasing with growing height of the tree and increasing with growing distance from the center of the tree. Shrinkage in tangential direction was lower in comparison with Scotch pine, but higher in radial direction. Volumetric shrinkage reached lower values than Scotch pine.
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Optimization of the Business Model of the Online Store Jednoručky.cz
Chvojka, Jan ; Svobodová, Ivana (advisor) ; Hartman, Ladislav (referee)
This thesis focuses on the analysis and improvement of the business model of a small online store Jednoručky.cz, which sells fitness dumbbells. The aim of the thesis is to reveal the fundamental flaws in the store's strategy, to find the main causes of the decline in sales of this online business and propose changes that will lead to a smooth operation and return to growth of customer orders. The theoretical part describes the basic aspects that are important in the establishment and operation of an online store, followed by the introduction of some current trends in internet marketing and the opportunities that are offered to Czech entrepreneurs to obtain information from this field. The practical part of the thesis describes and evaluates internal processes and strategy of the store Jednoručky.cz and on the basis of these findings, it suggests a comprehensive plan for optimizing its business model. The plan will be realized during the year 2015.
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Brand building of UniCredit Bank on the Czech financial market
Grund, Martin ; Koudelka, Jan (advisor) ; Chvojka, Jan (referee)
The purpose of this diploma paper is to describe the brand building process of UniCredit Bank in the Czech Republic, analyse the brand itself and make recommendations regarding the future of the brand. The paper comprises of the theoretical and practical parts. The theoretical part explains the meaning of a brand and the process of brand building. Attention is brought to market segmentation and the marketing mix. The practical part contains the description of the brand building process of UniCredit Bank in the Czech Republic and the analysis of the brand including the comparison with its competition. The deduction of the paper features a conclusion and recommendations for the brand towards the future.
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Utilization of internet in the marketing strategy of HVB Bank Czech Republic a.s.
Endtová, Simona ; Bílková, Jana (advisor) ; Chvojka, Jan (referee)
Cílem této práce je zhodnotit dosavadní strategii HVB Bank v internetovém marketingu, navrhnout začlenění internetu jako média do marketingového mixu firmy a nastínit možná zlepšení v této oblasti pro HVB Bank. V první části položím teoretický základ obsahu své práce, a proto představím sít Internet jako nástroj marketingové strategie. Významná část práce bude věnována marketingovému mixu se specifickým zaměřením na internet. V druhé části své práce se již budu věnovat konkrétní aplikaci nástrojů internetového marketingu v HVB Bank.
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