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Paid Content of the internet version of the sports daily Sport - case study
Chroust, Karel ; Turková, Kateřina (advisor) ; Macková, Veronika (referee)
The diploma thesis "Paid content of the Internet mutation of the sports newspaper Sport - a case study" deals with paid content on the Internet mutation of the Sports newspaper. Paid content has been booming in recent years, and more and more readers are willing to pay for quality news. The work provides a comprehensive description of the form of paid content on a narrowly specialized sports medium. The practical part consists of the main research question "What form does paid content take on a specialized medium?" In my opinion, for quality paid content, the following trinity is required to work together - content, editors, subscribers. In my thesis, I will focus on the first two areas - content and editorial. First, I will conduct a quantitative content analysis of articles that have been published in premium content. I will answer a series of secondary research questions through quantitative content analysis. This will give me enough information about the form of the content. However, since the editorial information cannot be found, I will interview them to find out what benefits this content brings them.
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Paid Content of the internet version of the sports daily Sport - case study
Chroust, Karel ; Turková, Kateřina (advisor) ; Macková, Veronika (referee)
The diploma thesis "Paid content of the Internet version of the Sport daily - case study" deals with paid content on the Internet version of the Sport newspaper. Paid content has experienced great growth in recent years and more and more readers are willing to pay for high-quality news. The thesis provides a comprehensive description of the form of paid content in highly specialized sports newspapers and media. The practical part consists of the main research question "What are the benefits of paid content on a specialized medium and what does it look like?" My goal is to explore each of these components separately in the practical part. The quantitative content analysis of articles that have been published in premium content will be the first performed. Each of these components will be examined separately in the practical part. A series of secondary research questions will be answered through quantitative content analysis. That will give me enough information about the form of the content. However, since information about the newsroom and subscribers cannot be found, I will interview them to find out what benefits are brought to them.
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Identifikace rizik pro životní prostředí I
Holoubek, I. ; Dušek, L. ; Čupr, P. ; Helešic, J. ; Damborský, J. ; Chroust, K. ; Gelnar, M. ; Vančura, R. ; Machala, M. ; Kozubík, Alois
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