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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal for communication mix for flower stuido Rozálie
 Burdová, Ivana ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This diploma thesis is concerned with an issue of communication of small local businesses. The main goal is to propose for the optimal communication mix regarding decision making for selected company, flower studio Rozálie. To be able to execute this goal, the complex situation analysis for flower studio and the detailed analysis of decision making have to be conducted. These serve as base for the selection of suitable communication tools. Proposed communication mix is constructed around the key tool which is online communication. Online communication is extremely convenient tool for small local businesses because of its low financial expenses but also because in present world the online communication is vital part of consumers' lives an therefore vital part of companies' existence.
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Causes and impact of deflation in Japan
 Burdová, Ivana ; Stuchlíková, Zuzana (advisor) ; Machytka, Daniel (referee)
Bankruptcy of speculative asset bubble at the very beginning of the nineties created deflationary environment in Japan. Deflation fully revealed itself in second half of the nineties along with structural problems. At the same time appeared a problem of credit crunch and liquidity trap appeared. Although Japanese central bank and government tried to fight deflation, they didn't succeed in definitely overcoming the deflation. Nevertheless the zero interest rate policy and the quantitative easing policy had positive impact. They prevented Japan from slipping in deflationary spiral, on which edge Japan stood several times. Presently there is a speculation about positive prospect for overcoming deflation once and for all. With new aggressive policy of central bank and current prime minister, the atmosphere on whole Japanese market has already improved. However, the uncertainty persist because of planned increase of consumption tax, which could bring problems in an extreme case.
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