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Proposal of Business Plan for Foundation of an Event Agency
Buček, Jan ; Nesrovnal, Jiří (referee) ; Bayerová, Vladimíra (advisor)
The bachelor thesis is the proposal of business plan for establishing business in cultural and social field. It is the organization of social events where the experience of the organized event supports the corporate image, the corporate products and the strengthening of the relationship with the customer. The business plan includes the process of establishing a company, defining a market environment, competition, marketing and promotional strategy. The financial plan evaluates the economic success of the proposed business.
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Proposal for Marketing Mix Changes of Selected Company
Buček, Jan ; Nováková, Miroslava (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the analysis of contemporary marketing mix of advertising and event company Poring and studio Viara which is focused on physical activities and healthy lifestyle. The thesis defines theoretical knowledge related to the topic, analysis of the marketing environment of the monitored company, its competition and current situation in the given market environment. At the same time, the thesis contains suggestions for optimizing the marketing mix which should ensure improvement of the competitive position of the monitored company on the market.
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Totální syntéza [15N4] cytokininů a jejich využití
BUČEK, Jan
Cytokinins (CKs) and their metabolites and derivatives are essential for cell division, plant growth regulation and development. They are typically found at minute concentrations in plant tissues containing very complicated biological matrices. Therefore, defined standards labelled with stable isotopes are required for precise metabolic profiling and quantification of CKs, as well as in vivo elucidation of CK biosynthesis in various plant species. In this work, eleven [15N]-labelled C6-purine derivatives were prepared, among them five aromatic (4, 5, 6, 7, 8) and three isoprenoid (9, 10, 11) CKs. Compared to current methods, optimized syntheses of 6-amino-9H-[15N5]-purine (adenine, 1) and 6-chloro-9H-[15N4]-purine (6-chloropurine, 3) were performed to achieve more effective, selective and generally easier approaches. The chemical identity and purity of prepared compounds were confirmed by physico-chemical analyses (TLC; HRMS; HPLC-MS; 1H, 13C, 15N NMR). The presented approach is applicable for the synthesis of any other desired [15N4]-labelled C6-substituted purine derivatives.
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The impacts of the global financial crisis on the banking centres of Europe according to the main European macro-regions
Hejnová, Tereza ; Blažek, Jiří (advisor) ; Ježek, Jiří (referee) ; Buček, Ján (referee)
The current era of intensive globalisation, digitisation and expansion of FinTech companies and latter the impacts of a recent global financial crisis support further concentration processes within the banking sector. This dissertation thesis explores the impacts of global financial crisis on the European banking centres on the level of major banking centres and tiny banking centres with special regard on the development in three main European macroregions - Western Europe, Southern Europe and Central and Eastern Europe. The banking centres were analysed according financial indicators of banks headquartered in particular banking centre in the indicators capturing size, profitability and the level of risk during the period 2004-2015. Counterintuitively, the European leading banking centres (London, Paris and Frankfurt), despite their extensive exposure to capital markets, dispay a high level of resilience, which contrasts with the evolution of the other major Western European centres, which clearly lagged behind the European leaders. From a macro-regional perspective, banking centres in Western Europe exhibited the first signals of both the crisis and the recovery, which were subsequently diffused across Europe. Surprisingly, the profitability of low-ranking banking centres in Central and Eastern...
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Proposal for Marketing Mix Changes of Selected Company
Buček, Jan ; Nováková, Miroslava (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the analysis of contemporary marketing mix of advertising and event company Poring and studio Viara which is focused on physical activities and healthy lifestyle. The thesis defines theoretical knowledge related to the topic, analysis of the marketing environment of the monitored company, its competition and current situation in the given market environment. At the same time, the thesis contains suggestions for optimizing the marketing mix which should ensure improvement of the competitive position of the monitored company on the market.
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Proposal of Business Plan for Foundation of an Event Agency
Buček, Jan ; Nesrovnal, Jiří (referee) ; Bayerová, Vladimíra (advisor)
The bachelor thesis is the proposal of business plan for establishing business in cultural and social field. It is the organization of social events where the experience of the organized event supports the corporate image, the corporate products and the strengthening of the relationship with the customer. The business plan includes the process of establishing a company, defining a market environment, competition, marketing and promotional strategy. The financial plan evaluates the economic success of the proposed business.
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Comparison of the tax burden of employees in the Czech Republic and in the United States of America
Buček, Jan ; Kubátová, Květa (advisor) ; Kostohryz, Jiří (referee)
The purpose of the master thesis is to compare the tax burden of employees in the Czech Republic and in the United States of America according to the legislation in 2016. The theoretical part is devoted to the description of tax systems, focusing on the taxation of income from employment. In the part United States I briefly mention the development of the tax system. The practical part consists of two chapters. The first one is focused on the calculation of the effective tax rate for taxpayers from selected types of households. The second one deals with global progressivity of the income tax. Equal income distribution in society is analyzed using the Lorenz curve and the Gini coefficient. The calculations indicate progressive tax effects both in the Czech Republic and in the United States with higher rate of tax progression and also higher inequality of income distribution in the United States. In the issue of effective rates of income tax is evident higher tax burden in the United States. Differences of total effective rates are decreasing between both countries.
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Analysis of the tramcar transport in Olomouc
Buček, Jan ; Zelený, Lubomír (advisor) ; Záliš, Ondřej (referee)
This Master's thesis analyses the tramcar transport in Olomouc with a focus on a construction of a new tram line in the district Nové Sady. The main objective is to compare the operating costs of buses and trams driven in the direction of new tram line.The theoretical part introduces the basic characterics of public transport. The future and the possible development of tram transport in Olomouc is mentioned at the end.
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Analysis of public transport in Olomouc
Buček, Jan ; Zelený, Lubomír (advisor) ; Záliš, Ondřej (referee)
In my bachelor thesis, I attempted to describe the system of public transport in Olomouc. The first part is theoretical description of the public transportation. The practical part of the thesis is dedicated to the aim of the thesis. I described current situation of public transport in Olomouc. This section consists of characterization of single systems of public transport in Olomouc, also transport company DPMO,a.s. is inroduced. The last part of my bachelor thesis I devoted to the future vision and problems of traffic in the city.
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