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Death in the media discourse: the case of the missing Malaysia Airlines plane
Brezík, František ; Švelch, Jaroslav (advisor) ; Hladík, Radim (referee)
The diploma thesis "Death in media discourse: the case of the missing Malaysia Airlines plane" inquires into the case of the disappeared flight MH370 from Kuala Lumpur to Beijing. The flight has been mapped in Czech press as well as online newspapers from the perspective of death based on a subjectively composed qualitative method of grounded theory and discourse analysis. In the unprecedented tragical event, death is being constructed in a specific way in the context of media discourse. Hence, the allegoric character of epistemology and constructivist paradigm plays an important role here. The theoretic reflection describes the context of the relation between media and the topic of death. The abundance of topics in media associated with death is considered a symptom of a particular demand from society. The media increase the general tolerance towards images of death and violence, thus impacting character of such displays. In the reflection of the mental background, the character of perceiving death in a secularised society is denoted as metaphorical. In the research part of the thesis, discursive patterns are introduced. From them, we may understand what values associated with death are socially important and in what way does death appear and construct itself in the media. What is important here...
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Forms of Aesthetic Surpery Subjects Advertising in the Years 2011-2012
Brezík, František ; Klabíková Rábová, Tereza (advisor) ; Hejlová, Denisa (referee)
Bachelor thesis "Forms of Aesthetic Surgery Subjects Advertising in the Years 2011-2012" focuses on the contemporary field of aesthetic surgery. There is initially introduced the discourse of aesthetic surgery out of the medical practice. This part provides general information about the product and the target group. The important fact is the key role of influence aimed at women. The first chapter presented the commercial discourse of aesthetic surgery, which depends on the possibility of entry into the public space. The second chapter analyses the main themes in the advertisement, that determine its shape. The final chapter dealt with the interpretation of the initial conditions in a broader context. The image of beautiful women in advertising acts as a pattern that raises the fear of old age. Aesthetic surgery also has a significant influence on the perception of the body. The body as an entity and object is an essential part of this sector and allows you to carry out the services offered. This puts the body into position of the material. The last part brings interdisciplinary interpretation of the body (Merlau-Ponty) and the technology (Heidegger). The important aspect is question of ethics.
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Death in the media discourse: the case of the missing Malaysia Airlines plane
Brezík, František ; Švelch, Jaroslav (advisor) ; Hladík, Radim (referee)
The diploma thesis "Death in media discourse: the case of the missing Malaysia Airlines plane" inquires into the case of the disappeared flight MH370 from Kuala Lumpur to Beijing. The flight has been mapped in Czech press as well as online newspapers from the perspective of death based on a subjectively composed qualitative method of grounded theory and discourse analysis. In the unprecedented tragical event, death is being constructed in a specific way in the context of media discourse. Hence, the allegoric character of epistemology and constructivist paradigm plays an important role here. The theoretic reflection describes the context of the relation between media and the topic of death. The abundance of topics in media associated with death is considered a symptom of a particular demand from society. The media increase the general tolerance towards images of death and violence, thus impacting character of such displays. In the reflection of the mental background, the character of perceiving death in a secularised society is denoted as metaphorical. In the research part of the thesis, discursive patterns are introduced. From them, we may understand what values associated with death are socially important and in what way does death appear and construct itself in the media. What is important here...
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Forms of Aesthetic Surpery Subjects Advertising in the Years 2011-2012
Brezík, František ; Klabíková Rábová, Tereza (advisor) ; Hejlová, Denisa (referee)
Bachelor thesis "Forms of Aesthetic Surgery Subjects Advertising in the Years 2011-2012" focuses on the contemporary field of aesthetic surgery. There is initially introduced the discourse of aesthetic surgery out of the medical practice. This part provides general information about the product and the target group. The important fact is the key role of influence aimed at women. The first chapter presented the commercial discourse of aesthetic surgery, which depends on the possibility of entry into the public space. The second chapter analyses the main themes in the advertisement, that determine its shape. The final chapter dealt with the interpretation of the initial conditions in a broader context. The image of beautiful women in advertising acts as a pattern that raises the fear of old age. Aesthetic surgery also has a significant influence on the perception of the body. The body as an entity and object is an essential part of this sector and allows you to carry out the services offered. This puts the body into position of the material. The last part brings interdisciplinary interpretation of the body (Merlau-Ponty) and the technology (Heidegger). The important aspect is question of ethics.
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