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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
The importance of social networks for marketing communication of music bands in the Czech Republic
 Bradová, Michala ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee)
This thesis deals with the importance of social networks for marketing communications musical bands in the Czech republic. Firstly it deals with basic theoretical knowledge in the field of marketing communications, new media and social networks. Then describe the selected music band - Animé, Holden Caulfield, The Pooh and Republic of Two. Followed by analysis of the individual profiles on social networks selected music bands. Based on interviews do a comparison of views on the use of social networks for marketing communication among musicians and I will also look at the issue of fans through a questionnaire survey. In conclusion I will describe the own proposal how the musical band can promote.
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Theatre Marketing
 Bradová, Michala ; Zamazalová, Marcela (advisor) ; Černá, Jitka (referee)
The thesis deals with problems of the theatre marketing. First, I attend to the essential knowledge of the problem area, theatre marketing and marketing mix. Then I describe some basic characteristics of the selected theatre - Theatre Švandovo divadlo na Smíchově. On the grounds of acquired information is composed the complete marketing mix of the organization. After that the research instruments (the questionnaire, SWOT analysis) are applied to the selected organization and on the basis of this instruments are formulated my own proposals concerning the change of the present marketing mix of the Theatre Švandovo divadlo na Smíchově.
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Terephthalate Purification by Membrane Technology
 Bradová, M. ; Hanika, Jiří ; Veselý, Václav
This contribution deals with tereftalate purification by membrane technology.
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2 Bradová, Michala
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