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National Repository of Grey Literature

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Language Analysis of Selected Internet Discussions Brůnová, Kateřina ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee) Univerzita Karlova v Praze, Pedagogická fakulta, Katedra českého jazyka Jazyková analýza vybraných internetových diskusí (Bakalářská práce, 2012) Language Analysis of Selected Internet Discussions Vedoucí bakalářské práce: PhDr. Radka Holanová, Ph.D. Autorka: Kateřina Brůnová Summary This bachelor's thesis is concerned with the phenomenon of Internet discussions, namely the informal online discussion boards hereby manifested by three different examples connected by a common topic of interest, fashion. Firstly, the phenomenon is contextualized in the group of other types of computer-mediated communication realized by the medium of the Internet. Secondly, it is defined by the factors of public accessibility (versus the participants' illusion of privacy) and dialogic, interactive properties. Lastly, it is put in contrast with online chat concerning the presence of a topic, asynchronous and more permanent character. The aim of the thesis is to analyze and describe the way contemporary Czech language is used in this particular environment. Typical features of the internet in general are data connectedness, hypertext linkage and elision of contextual information (which is usually easy to find elsewhere), as well as users' anonymity, which often leads to unscrupulous behaviour and vulgarity. It is also common that... Detailed record

SEO in terms of redesign and organic search Brůnová, Kateřina ; Benda, Petr (advisor) ; Monika , Monika (referee) This thesis deals with the decline in decrease of traffic to the website at their redesign or significant intervention into their content, in terms of optimizing websites for search engines. This issue is known acronym for SEO - Search Engine Optimization. The search part focuses on the functioning of the search engine algorithms, factors affecting traffic to sites and their success in the search results. It also describes the appropriate procedures for the planned redesign, a significant interference with the content of sites that always leads to a decrease traffic from organic search. These procedures should eliminate a decrease in traffic to a minimum. The practical part shows the functionality of the procedures described in the theoretical part of the work on real cases of websites of various sectors and the difficulties of those sites that have ignored these recommendations or not incorporated them correctly. Detailed record

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