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Croatia: economy and position in the international tourism market
Šarbortová, Kateřina ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The diploma thesis is focused on Croatia's economy and position in the international tourism market. The object of the thesis is a study of Croatia's economy and tourism in connection with its accession to the European Union. The aim of the thesis is to analyse macroeconomic indicators and evaluate position of Croatia in the international tourism market along with assessment of competitiveness in both areas. First part of the thesis evaluates economic situation of Croatia and its competitiveness. Considering Croatia's accession to the European Union, the thesis provides a comparative analysis of selected macroeconomic indicators with those of member states. The next part of the thesis is focused on tourism in Croatia, its characteristics and evaluation of competitiveness and position in the international tourism market. In the last part, the diploma thesis describes problematic areas and current policies of tourism in Croatia.
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Impact of rail transport on tourism development in the Czech Republic
Verner, Zbyněk ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The aim of the thesis Impact of rail transport on tourism development in the Czech Republic is the analysis of correlation between rail transport and tourism in the Czech Republic with reference to global trends in this field and proposition of appropriate steps to deeper and more effective cooperation. The first chapter is devoted to definition of rail transport, history of rail transport in the Czech Republic, characterization of the current state of railways in the Czech Republic, position of rail transport on the Czech transport market and use of rail transport in tourism. Second chapter concentrates on analysis of three chosen tourist destinations in terms of the availability of rail. In the last chapter overall situation in this field is analyzed and suggestions for the further development are given.
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Spain: economy and position in the international tourism market
Trubačová, Klára ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The diploma theses analyzes the influence of global economic crisis on Spanish tourism. The aim of the theses is to evaluate development of tourism in Catalonia after the global economic crisis. Firstly, the theses deals with the current economic situation in Spain and it's impact on tourism. The next part of theses is focused on economic situation and tourism of Catalonia. The impact of the crisis is demonstrated on international arrivals and revenues, hotel occupancy, number of overnights and employement. In conclusion, the theses focuses on the development opportunities of the Catalan tourism in the future.
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Regional operational programme North-east and projects of tourism development
Hanzlová, Kateřina ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
This bachelor's thesis concerns with the topic of Cohesion policy of the European Union, particularly with the administrative process of gaining financial aid from the structural funds. It aims to clarify the implementation structure of programmes used within the Cohesion policy and also to compare the situation in the programming period 2007-2013 and the period 2014-2020. Using a case study it applies gained findings to particular project. To fulfil this task it uses the business plan and the application form for a subsidy worked out by the project owner.
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Competitiveness of Tourism in the EU
Kytková, Petra ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The key objective of the diploma thesis is to evaluate tourism competitiveness in the European Union -- particularly which competitiveness rankings are related to tourism sector and what position the EU and its member states represent within them. Also, there is politics of the EU analysed, key documents are mentioned and future opportunities for tourism development are outlined in the diploma thesis. In conclusion, particular project is analysed. The project is an example of above mentioned competitiveness support in tourism sector of the EU.
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Northern Europe: Economics and Position in the International Market
Štofková, Zuzana ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
Diploma thesis deals with the Northern Europe region, its economical situation and its position in the international tourism market. Thesis is mainly focused on two countries -- Finland and Sweden. The aim is to analyze Finnish and Swedish potential for tourism development and their share in the global tourism market. Beside that it is also focused on the economic situation in both countries. Thesis defines basic terms connected with Northern Europe region in the first chapter. Then there are two chapters with similar structure, one dealing with Finland and the other one dealing with Sweden. In both chapters there is a detailed analysis of the country's economy, study of conditions for tourism development and different forms of tourism, which have been or might be developed regarding these conditions. Both chapters contain the SWOT analysis with a few recommendations for the future progress.
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Interactive environmental centre Dolni Lomna
Wawroszová, Pavlína ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The interactive environmental centre is the modern museum that would like to familiarize its visitors with ecology and environment subjects in the entertaining and educational form and promote natural and cultural beauties of the region. Its founding organization -- infinity-progress o.s. received the EU grant. The aim of the thesis is to present project, to analyse its surrounding and to suggest appropriate marketing communication. A secondary aim is to create a logo and design of promotional poster. Thesis is divided into four chapters. The first one includes the basic definitions of the project areas. It is the tourism sector, non-governmental organizations and EU regional policy. The second chapter focus on marketing and its specifics in the tourism and services sphere. The practical part consists of project's initial situation description, external and internal marketing analysis and the marketing mix is introduced at the end. Marketing communication as one of the important marketing mix tools is a subject of fourth chapter. Design of the communication is presented in several steps as well as new logo and promotional material.
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Spain: The Economy and Position within the International Tourism Market
Cinková, Zuzana ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The diploma thesis is focused on Spain, its economy and position within the international tourism market. The thesis is devided into two parts. The first part includes macroeconomic analysis and comparison of the competetiveness of Spanish economy with chosen countries. The second part analyzes Spanish tourism, its atractions and potencial. The final chapter represents a summary of strengths and weaknesses of Spain and tries to formulate possible future development of the economy and the tourism industry.
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Congress tourism in the European Union
Svobodová, Kateřina ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The thesis deals with the topic of the congress tourism in the European Union and based on the analysis of its current status it evaluates the potential, shortcomings and opportunities for the development of congress tourism in the EU in the future. The thesis is focused on the comparison of the situation in the European Union and the United States of America especially from the point of view of the organisational background, financial issues and the number of realised events per year. The emphasis is put on the supranational/federal level which is mixed with the examples of the lower levels in order to capture the discussed topics in practise.
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Analysis of the sightseeing tours in Prague and other cities
Bodlák, Tomáš ; Jarolímková, Liběna (advisor) ; Brůžková, Pavla (referee)
The bachelor thesis is focused on the comparison of Prague and other cities - Berlin, Vienna, Budapest and Bratislava - regarding the offer of sightseeing tours. First two chapters describe the basis and terminology of the two main topics - offer in tourism and guiding services, respectively. The practical part consists of the analysis of sightseeing tours in given cities that are taking place with a guide and by walking. Hypotesis was partially confirmed - although Prague has sufficient range of the offer, the prices of guiding services are greatly undervalued in comparison with the international competition.
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