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Specifika řízení zásob u prodejen obuvi
Bauerová, Marie
The diploma thesis deals with the specifics of inventory management in the shoe stores. The first part analyses the footwear market in the Czech Republic. Then there is analysis of the selected company. The semi-structured interview with the supervisor is used for analysing existing inventory management processes. Critical points are identified in these processes based on this information as well as specifics for shoe inventory management. The key factors are highlighted as recommendations for successful shoe inventory management for other companies in the industry at the end of the thesis.
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Visual communication of a company and Corporate Identity
Bauerová, Marie ; Zamazalová, Marcela (advisor) ; Kočař, Jan (referee)
The goal of my thesis is to evaluate the current status of visual communication and Corporate Identity of LABORATOIRE BIODERMA CZECH REPUBLIC s.r.o. based on the analysis and to find out whether the Corporate Identity is together with visual communication of this company appropriately designed and to expose their weaknesses. The goal is to find out how the public perceives the brand "BIODERMA", what the opinion of the brand and its competitors is, what brand knowledge and awareness is and how the company communicates, especially visually. Based on the results of research, which were realized by method - polling via the online questionnaire, I propose the appropriate recommendations and the solution of discovered deficiencies. My thesis should be also benefit for other companies besides the company BIODERMA. I show a manual how correctly to use visual communication, I explain the meaning of visual communication, what kind of various forms exist today, what the trends are, how it relates to Corporate Identity and what Corporate Identity is. This thesis provides a consistent view on the problems of visual communication of companies and Corporate Identity, because these two terms are closely related.
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Bauerová, Marie ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
Cílem této práce je ujasnění pozice grafického designu resp. Corporate Designu v oblasti marketingu. Pochopit rozdíl mezi Corporate Identity, Corporate Image a uvědomit si, co tyto pojmy znamenají a jaká je jejich důležitost. V praktické části vysvětluji vytváření jednotného vizuálního stylu na konkrétním příkladě z praxe, včetně využití vlastních zkušeností. Ve své práci se snažím ukázat, že budování image je nelehkým, ale velice důležitým úkolem firmy.
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