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Involvement of students in sport volunteerism
Bártová, Monika ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Involvement of students in sport volunteerism Objectives of: Determine differences in the participation of students in sport volunteerism in Czech Republic, Germany and America. Based on a different outlook on volunteering in each of these countries propose recommendations for increasing the involvement of students in volunteerism. Methods: One of the methods used in this study was surveying groups of students in the three countries. Each survey consisted of a written questionnaire, which allowed students to evaluate their participation in sport volunteerism. Another method used was observation, which consisted of studying the organization level of volunteers in three different sporting events. Results: The results of investigation was finding that volunteering in the Czech Republic is still less popular than volunteering in Germany and America. Thus, Czech students are less involved in volunteer activities. Yet, volunteering in sport is a very popular area, especially for students who are studying within a sports field. Key words: volunteer, volunteerism in sport, volunteerism in Czech, Germany and USA, methodics of work with volunteers, volunteers management
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Implementation in marketing communication of Adidas company in partner Fitness Centers
Bártová, Monika ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: The proposal of improving the adidas company promotion in partner fitness centers Objective: Aim of the diploma thesis is implementation in marketing communication for partner fitness centers of adidas company. The thema is based on situational analysis of the company and marketing custommer behavior research. These phases are the starting point for proposals of implementation of existing communicational channels which is focused on utilization of particular comumnicational channels and designing new possibilities of marketing communication supporting adidas corporate identity. Methods: Marketing research 1.qualitative method - in-depth interview 2.quantitative method - questionnaire SWOT analysis Results: The research results show that adidas is among the top sporting goods producer in fitness. In spite adidas fights for its target customers primarily with American rival Nike. It is necessary that adidas maintain competitiveness in the field of fitness, even though currently does not put sufficient funds, as in the other key categories. This can be achieved by the intensive use of inexpensive communication channels. Key Words: Marketing, marketing communication, marketing mix, sponsoring, promotion, sales promotion, public relation, customer. Powered by TCPDF (www.tcpdf.org)
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Involvement of students in sport volunteerism
Bártová, Monika ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Involvement of students in sport volunteerism Objectives of: Determine differences in the participation of students in sport volunteerism in Czech Republic, Germany and America. Based on a different outlook on volunteering in each of these countries propose recommendations for increasing the involvement of students in volunteerism. Methods: One of the methods used in this study was surveying groups of students in the three countries. Each survey consisted of a written questionnaire, which allowed students to evaluate their participation in sport volunteerism. Another method used was observation, which consisted of studying the organization level of volunteers in three different sporting events. Results: The results of investigation was finding that volunteering in the Czech Republic is still less popular than volunteering in Germany and America. Thus, Czech students are less involved in volunteer activities. Yet, volunteering in sport is a very popular area, especially for students who are studying within a sports field. Key words: volunteer, volunteerism in sport, volunteerism in Czech, Germany and USA, methodics of work with volunteers, volunteers management
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Children contest programs (thematic analysis of questions)
BÁRTOVÁ, Monika
The subject of the thesis is children TV contest programs. It analysis selected TV quizzes and contest shows for children and young with regard to what conception of education stands behind the selection of questions in particular TV contests. The work is based on presumption that contest programs, in which contestants answer general knowledge questions, represent general conception of education considering question selection. The work deals mainly with differences in the character, contents and forms of particular quiz questions and tries to come to a conclusion what is the media approach to education in these days and which fields of education they put the emphasis on.
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