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National Repository of Grey Literature

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	Marketing Communication Proposal Ansorgeová, Tereza ; Hawerland, Tomáš (referee) ; Novák, Petr (advisor) The bachelor thesis focuses on the communication mix and online marketing communication of marketing brand Kola Svorada. It explains what marketing is, what its tools are and then compares the theoretical knowledge with reality. The content of the thesis is a proposal to improve online marketing communication that will raise awareness of the brand. Detailed record
	A Draft of a Corporate Financial Plan Ansorgeová, Tereza ; Jurenová, Iveta (referee) ; Karas, Michal (advisor) The diploma thesis focuses on the creation of a financial plan of the real company SAKO Brno, a.s. for the following 4 accounting periods. The thesis is divided into three parts. The first part describes the general structure of the financial plan and specifies the most commonly used methods of creation. Through theoretical knowledge based on literature review, the second chapter of the thesis deals with practical analysis of the state of the environment, financial situation and future possibilities of the company. The final chapter deals with the creation of the financial plan itself. Detailed record
	Marketing Communication Proposal Ansorgeová, Tereza ; Hawerland, Tomáš (referee) ; Novák, Petr (advisor) The bachelor thesis focuses on the communication mix and online marketing communication of marketing brand Kola Svorada. It explains what marketing is, what its tools are and then compares the theoretical knowledge with reality. The content of the thesis is a proposal to improve online marketing communication that will raise awareness of the brand. Detailed record

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