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The influence of social media and hyperconnectivity on student academic productivity and performance
Altalová, Kristina ; Šlerka, Josef (advisor) ; Sedláček, Jakub (referee)
(in English): The aim of this thesis is to analyze, how exactly the constant connectivity, social media activity, and online presence influences productivity and performance of university students, presumably also their grades. The data used in the analysis and my practical part were collected from a questionnaire translated by me, the source of which was a study created in 2016 (Lau, 2016). The target group of the research were students at Czech universities, regardless of the type or level of study, who actively use social media, often for communication related to their academic preparations. The subject of the research is to find out how social media influences students in their academic activities, and whether the findings that were presented in the source study can also be applied to the dataset collected for this thesis. The final result of the thesis should be mainly new knowledge from this field within the Czech university environment and possible recommendations.
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The Use of New Technology in the Field of In-store Marketing Communication in the Czech Republic and Abroad
Altalová, Kristina ; Jesenský, Daniel (advisor) ; Slavík, Jan (referee)
The bachelor's thesis entitled "The Use of New Technology in the Field of In- store Marketing Communication in the Czech Republic and Abroad" adresses the use of new technologies, like the iBeacon technology, LCD monitors, mobile technologies, iPads and other interactive devices in the in-store marketing communication & point of sale. The theoretical part is mainly focused on the explanation of basic terms connected to in-store marketing, it's tools and whole functionality. In the practical part the theoretical knowledge is then implemented into the reality of czech shopping malls. More specifically onto the Černý Most shopping center & Palladium shopping center. The information about the subject is aquiered mainly by my own field reasearch and also by consultation with the people working in this particular field of marketing. The aim of this bachelor's thesis is to describe possibilities connected to new technlogies in this type of marketing communication and also to inform about their usage today in Czech Republic. The final summary holds mainly recommendations for czech market about implementation of these technologies.
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