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Social media as a source for journalists in Czech Republic
Žemličková, Martina ; Závozda, Petr (advisor) ; Groman, Martin (referee)
This Diploma Thesis are focused on social media as a tool for journalists in Czech republic. It contains two main parts - theoretical and practical. In theoretical part, social media are described in general, and Facebook, Twitter and Instagram are described in more details. This part is focused mostly on current trends in social media usage. Theoretical part is also focused on journalist's source problematic, primarily in internet era, and on source's credibility and verifiability. These trends are more described for media field in USA and Czech republic. Theoretical part introduce the newest available studies in social media and journalism field. Practical part is aiming to verify or deny these trends through quantitative analysis of media content, focused on usage of citations from social media as a relevant source for articles. Quantitative analysis is supported with e-mail questioning amongst czech journalist, who complete a context to this issue with their opinion. The research shows that journalists in Czech republic use social media daily for their work and they are following their colleagues from USA, so they use citations from social media more carefully and they verify their sources more. The main reason is the fear of fake news spreading, which they perceive as the biggest thread for...
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Media communication of railway companies: České dráhy, RegioJet and Leo Express in the years 2013-2015
Žemličková, Martina ; Klimeš, David (advisor) ; Báča, Ladislav (referee)
This bachelor thesis deals with media relations analysis of the biggest Czech railway companies České dráhy, RegioJet and Leo Express since 2013 to 2015. The theoretical part describes elementary findings from media and public relations fields. There is also recommendation for successful company's external communication and proper writing of media releases. Different types of media products are described primarily while elementary theory of mass media communication is defined only marginally. The practical part focuses on external communication analysis of chosen companies individualy. This analysis is complemented with personal communication with spokepersons of companies České dráhy and RegioJet, and in case of Leo Express, analysis is complemented with examples of media releases. The analysis is supported with quantitative research of media contents and the results are following description of quantitative research of media contents and methodology definition. The research were carried by comparison of press releases and media articles in national press as Právo, Hospodářské noviny, MF Dnes, Lidové noviny, Blesk and its regional and digital branches. NEWTON Media search was used for research and the research itself is based on confirmation or refutation of stated hypothesis. These hypotheses...
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