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Regionální značky a jejich úloha na spotřebitelském trhu potravin
ŽÁK, Martin
The thesis deals with regional brands and their role in the consumer food market, where the theoretical part to the introduction explains the basic concepts related to consumer behaviour and respect for regional consumer brands. The following is an explanation of concepts such as food quality, safety and support local producers and what is imaginable about concepts of brand and regional brand. The theoretical part is further given literary review of selected regional brands in South Bohemia, Czech Republic and European union countries (selected neighbouring countries of Czech Republic), which is finally complemented by a clear analysis of regional labelling. In the practical part was created questionnaire, a total consisting of 25 questions that answered respondents, who were elected on the basis of the quota selection method, where the main criterion was the age of respondents. The aim of the survey was to determine the most important regional brands and their position on the regional consumer market of South Bohemia.
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Solar Concentrator System with Automatic Tracking System
Žák, Martin ; Sumec, Stanislav (referee) ; Baxant, Petr (advisor)
This master’s thesis is focused on current possibilities of solar energy utilization – especially on concentrating solar power systems – and their optimization using solar tracking systems to maximize energy gain. The thesis also deals with solar position algorithm and offers an Arduino based automatic dual axis solar tracker design which provides various solar devices the ability to pivot using stepper motors, DC motors or servos. The motion might be driven by calculated solar position or by actual illuminance.
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Evaluation of the Financial Situation of the Company ES systems produkt, s. r. o.
Hlávková, Alena ; Žák, Martin (referee) ; Hornungová, Jana (advisor)
In my final bachelor thesis I deal with evaluation of economic situation in company ES systems produkt s.r.o. between years 2010-2014 and proposals to its improving. The thesis is divided into three basic parts. The first is theoretical part, where are explained instruments of financial analysis, which are used in the next part. The next part is analysis of conterporary condition of company. The last part is focused on results of the analysis and their improving.
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Design and construction of an interactive light sources panel
Žák, Martin ; Pavelka, Tomáš (referee) ; Škoda, Jan (advisor)
This semestral thesis deals with design and construction of the interactive light sources board and measurement of various parameters of those light sources. Using the given requirements, a solution is worked out (construction materials, behaviour, design, wiring etc. are given). Based on this, the interactive board was also constructed and put into operation. The thesis is also focused on the given light sources themselves (incandescent light bulbs, halogen lamps, compact fluorescent lamps, fluorescent tubes and LED lamps) and their measurement results are presented.
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Optimal location of transform rollers of lift cabin
Žák, Martin ; Chalupský, Petr (referee) ; Špička, Jiří (advisor)
The work is a project of a component that allows lift transform rollers skewing. Three possible ways of construction are introduced. Their advantages and disadvanatages are mentioned. The best option was selected and checked by FEM. Prestressed bolted connection was also worked out. In the conclusion of the paper there is a source code of the computer programme for maximum rollers skew calculation.
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Masová kustomizace jako obchodní model: Business plán pro online nábytkovou společnost
Žák, Martin ; Lukeš, Martin (advisor) ; Mareš, Jan (referee)
The goal of this thesis is to write a business plan for a mass customized online furniture company operating on Czech and Swiss market, analyse the potential and feasibility of this business idea and calculate the financial estimates of the business. The first part of the thesis describes the theoretical background and is focused on four main parts. First part tackles the topic of Canvas, Lean Canvas and lean startup approach. Second describes parts of the business plan. Thirdly the theoretical part focuses on the online customer experience and finally mass customization concept is discussed. The second part of this thesis is a practical business plan for an innovative online furniture company. The business model is built on the mass customization concept and targets Switzerland and Czech Republic. The goal of this part is to verify the business model by conducting a proper customer survey, analyse the market potential, develop the company strategy and asses its feasibility based on the financial model.
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Creating Forex trading strategy
Žák, Martin ; Tyll, Ladislav (advisor) ; Nováček, Jakub (referee)
The goal of this thesis is to take the reader through the whole, theoretical and practical, process of creating an investment strategy for Forex market. In theoretical part is the thesis focused on essential functional principles of Forex. Then it describes methods and procedures, which are important when creating business plan and backtesting. These methods and procedures are subsequently used in practical part, where there is shown the process of creating a trading strategy based on basic principles of the Tripple Screen system. The conclusion of this thesis is a created strategy prepared for real, live trading, which simultaneously proves, that it is possible to gain successfully and consistently profits from Forex trading.
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Regional brands of food in the Czech Republic
ŽÁK, Martin
This bachelor work is focused on the regional brands of food in the Czech Republic. The theoretical part describes behaviour of consumer, relationship of consumers to regional brands of food and regional brands in the Czech Republic. In the practical part is created analysis of regional brands in the Czech Republic and evaluated their meaning. Analysis and evaluation are supported by graphic supplements.
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Financial Analysis of Liberec
Šípek, Jan ; Pucandlová, Miroslava (advisor) ; Žák, Martin (referee)
This thesis analyzes the financial performance of municipalities in the example of the statutory city of Liberec in the years 2008-2010. The work is divided into theoretical and practical part. The theoretical part explains the basic concepts concerning the characteristics of the municipality, the municipal budget, the budget structure and financial analysis. Following the theoretical part of the analysis is developed - a financial analysis of the city. Based on this analysis will consider the management of the city and propose recommendations that could improve the management of the municipality.
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