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Conception of Piano Pedagogy in Lisbon
Šrámková, Kristýna ; Palkovská, Jana (advisor) ; Gregor, Vít (referee)
My thesis is based on my studies in Lisbon (Escola Superior de Música de Lisboa), I bring deeper insight into the Portuguese piano pedagogy in the territory of Lisbon. The work is based on the system of Portuguese music education and describes the significant educational institutions of music. Piano pedagogy is defined in the historical development well - founded on available literature, more attention is given to some important personalities of teachers and composers in the field of piano music. Part of the work is dedicated to my personal reflection of Portuguese piano pedagogy and my own experiences with teachers, especially consultations with professor Miguel Henriques, who summarized pedagogical principles in his book The (Well) Informed Piano. KEY WORDS: piano pedagogy, Lisbon, Portugal, Miguel G. Henriques, The (Well) Informed Piano, Escola Superior de Música de Lisboa.
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Winter and summer tourism in Lipensko
ŠRÁMKOVÁ, Kristýna
Aim of the thesis will be analyze of winter and summer services in location Lipensko and market conditions based on mystery shopping, survey by guests, visitors and tourists or interview with company management a local stakeholders at the discretion of the author of the thesis. In thesis will be used historical, logical and comparative analytical methods with using an analysis of statistical data.
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Conception of Piano Pedagogy in Lisbon
Šrámková, Kristýna ; Palkovská, Jana (advisor) ; Gregor, Vít (referee)
My thesis is based on my studies in Lisbon (Escola Superior de Música de Lisboa), I bring deeper insight into the Portuguese piano pedagogy in the territory of Lisbon. The work is based on the system of Portuguese music education and describes the significant educational institutions of music. Piano pedagogy is defined in the historical development well - founded on available literature, more attention is given to some important personalities of teachers and composers in the field of piano music. Part of the work is dedicated to my personal reflection of Portuguese piano pedagogy and my own experiences with teachers, especially consultations with professor Miguel Henriques, who summarized pedagogical principles in his book The (Well) Informed Piano. KEY WORDS: piano pedagogy, Lisbon, Portugal, Miguel G. Henriques, The (Well) Informed Piano, Escola Superior de Música de Lisboa.
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The marketing communications proposal of project FitCamp Prague focused on online media
Šrámková, Kristýna ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: The marketing communications proposal of project FitCamp Prague focused on online media. Objectives: Taking into account the limited financial resources, the objective of this thesis is to mix the best design of communication tools and new ways of communication, through which the communication objectives of the project FitCamp Prague, can be fulfilled. For this reason the thesis focuses on the online media as the main communication channel. Methods: This study will implement a situational analysis of current marketing situations, which will be built on the SWOT analysis for an overview of strengths, weaknesses, opportunities, threats and on the competitive analysis and customer segmentation. Marketing research will be conducted through interviews. Results: The result of the thesis will create a new marketing communication proposal for the project FitCamp Prague for the period of September 2013 - December 2014. The proposal will be mainly focused on online media. This proposal will be submitted to the organizing team and applied directly into practice. Key words: marketing communication, online media, Facebook, FitCamp Prague
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