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"Media terrorism" via bacteria E.coli
Füleová, Veronika ; Šoltys, Otakar (advisor) ; Škodová, Markéta (referee)
The diploma thesis "Media terrorism via bacteria E.coli" puts the so-called cucumber affair from Summer 2011 into wider context and aims to discover the main attributes of contemporary risks and define the way they are presented in the media. Misguiding media releases and the inability to identify the source of the bloody diarrhea outbreak in Germany caused by E.coli bacteria have collectively had a significant impact on consumer behavior and economic stability on a global level. Most people are dependent on government and expert authorities due to the fact that they cannot recognize what represents a realistic threat and what serves as a basis for media sensation. This is why this thesis studies the social constructionist theory, basic media routines and practices as well as theoretical concepts that support the production of pseudo-events. A content analysis of selected Czech dailies and weeklies was executed in order to enable a comparison of the language that has been common for all "pandemics" in the 21st century.
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The process of framing media content on the example of domestic violence
Homolková, Dana ; Vochocová, Lenka (advisor) ; Škodová, Markéta (referee)
The aim of the thesis was to find out how domestic violence was framed in the Czech printed media. The analysis was based on the findings of Robert Entman, who defined framing as selection and emphasising of certain attributes in the media (Entman, 1993). The work brought about a theoretical introduction into the concept of framing which became a part of the media studies in the last twenty years and which currently deals with all phases of media text origination and interpretation. The framing method was applied on a chosen topic of domestic violence, in connection with the new law on protection of abused people, which came into effect on January 1, 2007. Five weeklies (Blesk pro ženy, Instinkt, Květy, Reflex, Respekt) were selected for analysis and the monitored period of one calendar year from January 1, 2007, to January 1, 2008, was set. In the practical part, a qualitative analysis was carried out, determining the frames and research hypotheses for further interpretation of framing of given topic. Subsequent quantitative analysis studied the methods of article framing by individual magazines and eventual differences in the approach to this topic from the viewpoint of prevailing stereotypes associated with domestic violence. Attention was also paid to the question whether the magazines provided...
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Development of representation of criminality in the Czech press
Svobodová, Veronika ; Trampota, Tomáš (advisor) ; Škodová, Markéta (referee)
This diploma thesis "Development of representation of crime in the Czech print media" deals with the way of the representation of crime in the Czech press and its development from 1995 to 2010. It found out how much space is devoted to crime, compare the representation of domestic and foreign events, find out if they are among surveyed journals some differences. It also analyzes what crime is the most highly publicized, and focuses on the personality of the perpetrator and the victim of a gender perspective. The theoretical part treat of crime and deviant behavior and discusses their possible causes. It also deals with the central sociological issues, such as social norms, social control and socialization. Also based on the findings of science that deals with crime, criminology, refers to its concept of the classification of the crime and information about the investigation of the crime, take expectation to the issue of statistical data.
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Media and pre-election polls:quantitative analysis of the Czech major daily newspapers before parliamentary elections in 2010
Kálalová, Kateřina ; Kunštát, Daniel (advisor) ; Škodová, Markéta (referee)
The thesis titled Media and Pre-Election Polls: Quantitative Analysis of the Czech Major Daily Newspapers before Parliamentary Elections in 2010, deals with the manner in which the media grasp and process the results of opinion polls focused on the theme of elections, namely pre-election polls. The attitude of the author toward this topic is based on the agenda setting theory, which assumes that the media can, to some extent, set the topics and thus determine how (and that) the audience think about them. In the case of publication of pre- election surveys can therefore media, to some, but hardly detectable extent, influence the citizens-voters. For this reason it is important to focus on how exactly the mass media work with the statistic data and how they make them available to the wide public. Media coverage of these data should be complete and clear in order to prevent misinterpretation and for the data to be correctly handled. Through the quantitative content analysis of media outputs (in total 74 articles) from the five most popular Czech daily newspapers in the period January to May 2010 it was researched if the media work with pre-election polls results properly. Based on the analysis and its results, the recommendations were concluded for the situation to be improved.
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Business processes analysis and optimization proposal for procurement department of bank institution
Škodová, Markéta ; Svatoš, Oleg (advisor) ; Řepa, Václav (referee)
This work is focused on the business processes analysis and subsequent optimization of procurement department of bank institution. The main objective is to analyze actual state of processes and propose a solution that would lead to their optimization and more effective work of department. The first part of this bachelors thesis is theoretical. I deal with the matter of process modeling and used methodology. In the second part, I describe the bank institution in general and focus on the procurement department in more detail - I describe job content, organizational structure and used software. Next part is about business processes of department - their analysis and subsequent evaluation. In conclusion, there is improvement proposal for processes.
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Public opinion on the break-up of Czechoslovakia
Škodová, Markéta
At the beginning of the next year, it will pass seventeen years since Czechoslovakia split into the Czech Republic and Slovakia. In its regular survey ‘Our society’ in November 2009 the Public Opinion Research Centre examined how this historic event is viewed nowadays. Sixteen years ago, only 26 % of Czech citizens agreed with the break-up, while 48 % were opposed and 26 % do not know according to their current statements. How is the break-up of Czechoslovakia assessed nowadays? A slight majority of Czech population (52 %) believe it was a good decision, contrary to 35 % who think it was not.
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Citizens on Economic Situation of Their Households and on Some Social Conditions in the CR
Škodová, Markéta
In October survey CVVM examined how Czech citizens see the financial situation of their households. They evaluated whether it is difficult to manage with their earnings, but also talked about attitudinal feeling of poverty. The survey also investigated whether it is difficult to meet some life requirements such as foodstuff, clothes and shoes, housing, water and energy, furniture, common non-food products, cultural and sport activities, health care and education. The survey was also concerned on evaluation of some social conditions of life in the Czech Republic. Results were compared with previous survey.
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What is educational background influenced by?
Škodová, Markéta
In September survey more than a two thirds of respondents expressed their opinion that everybody has a chance to get such education according to his or her abilities. Then respondents had to answer a question, what circumstances and various facts influence educational background. Respondents often suppose human abilities and diligence to be important, when trying to get higher education. In other part of survey respondents had to talk about their own educational background. Czech citizens think that education helped them to get general knowledge and professional qualification, when most of them share this opinion.
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Czech citizens on the Czech science
Škodová, Markéta
In August 2009 CVVM SOÚ AV ČR, v.v.i., replicated some of the questions about the issue of science and research, which were asked in February 2006. This press release maps the public's interest in results of scientific work, attitudes of citizens towards the availability of these results to general public and towards the position of the Czech science in global context. The respondents were also asked what, in their opinion, Czech science misses.
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Trust To Some Public Institutions
Škodová, Markéta
As a part of September CVVM survey there was a question investigating citizens' trust to Courts, Police, Army, Media, Labour Unions, Churches, Banks and NGOs. The press information covers also a longterm development of trust to these public institutions since 1993.
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