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The reaction on Marshall plan in chosen periodics of Czechoslovak press in 1947
Zima, Michal ; Suk, Pavel (advisor) ; Šírová, Tereza (referee)
The Marshall plan meant important step in recovering of European countries from World War II. The aim of this thesis is to describe the Marshall plan and put it into historical context of Czechoslovakian republic. The main emphasis is to analyse selected journals such as Rude pravo, Svobodne slovo and Pravo lidu. The author will focus on the reactions of journals on refusing the Marshall plan by Czechoslovakian government. The main question of the thesis is to answer what were the reactions on this process in journals and in society like.
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Massive online open course (MOOC)
Všetíček, Adam ; Wolák, Radim (advisor) ; Šírová, Tereza (referee)
The MOOC (Massive Open Online Course) bachelor thesis deals with the educational potential of media, focusing on a modern phenomenon in education - the massive open online courses. It traces their development, evaluates the benefits of online learning and identifies the differences between graduates of the massive open online courses in the Czech Republic and abroad, using the questionnaire method. Moreover, the paper documents what preceded the massive online courses, through the development and defining of distance education, e-learning and lifelong education. The readers are also made aware of the advantages and disadvantages of the massive open online courses in comparison to traditional education. The conclusion then summarizes all our findings and research results, as well as it outlines the possibilities of further development of the MOOC. Powered by TCPDF (www.tcpdf.org)
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Lockerbie disaster in Czech newspaper
Kodera, Martin ; Cihlářová, Gabriela (advisor) ; Šírová, Tereza (referee)
The Lockerbie bombing, which happened in December 1988, brings an interesting and unique situation to Czechoslovakian newspapers. A US aircraft is destroyed over British territory, causing 270 people, mostly American and British citizens, to die. Both those countries are perceived as hostile in the media, given they belong to the West, whilst Czechoslovakia is part of the East. However, international terrorism is condemned regardless of the political situation. This paper describes how two biggest Czechoslovakian newspapers - Rudé právo and Mladá fronta - covered the subject. Reporting the incident has two major stages. The first one is informing about a plane crash which unveils as a bomb attack over time. The second stage is marked by suspicion that the explosive used was Czechoslovakian-made Semtex and possible links between Czechoslovakia and terrorist is hinted upon. While the first stage is covered without taking any sides, even though the scale of the coverage is much lower as the incident suggests, the second stage is marked by both newspapers taking a defensive stance against these speculations and are daily reporting about the efforts of Czechoslovakian officials to disprove this claim. The largest deviations from the objectivity criteria is a deviation in impartiality and not in facticity.
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How CTK reports: analysis of news agency production on example of air accidents in the Czech republic in 2011
Zuska, Adam ; Trunečková, Ludmila (advisor) ; Šírová, Tereza (referee)
Air accidents related to both airplanes and airliners are often at the centre of heightened media attention. Whereas commercial media often choose to include in their news service only those accidents that result in number of fatalities or in a significant property damage, public service broadcasters should not take into account these criteria on order to provide balanced and versatile news service promoting an independent formation of opinions. In the case of news agencies, whose general mission is to collect and provide information, this assumption is doubly true. This thesis aims to analyse textual news products of the Czech News Agency using the example of the Agency's news coverage of air accident which happened in 2011 in the Czech Republic. This analysis will be used to determine the information quality on The first part of this thesis offers a theoretical basis for analysis - it describes the circumstances of the selection of news and related critical thinking approaches. The second part involves the actual qualitative content analysis of the news, mainly through comparison of media production with institutionally processed data depicting the real state of aviation accidents in the analysed period.
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Kids news - Czech television children chanel ČT: D newscat
Králová, Hana ; Wolák, Radim (advisor) ; Šírová, Tereza (referee)
This thesis deals with programs for children and news for children on public channel ČT: D, which broadcasts from August 2013. Individual chapters are focused on public TV in Europe, and their children's news. Children's news are set in a European context of children's shows. The thesis includes two studies, quantitative content analysis of show Zprávičky within two months - from October to November 2013, and qualitative research through in-depth interviews with ten respondents representing the target audience of channel ČT: D. Quantitative content analysis focuses on the themes of children's news, how much time is devoted to such topics, and whether the messages are really focused on their audience, the children. Qualitative analysis through in-depth interviews with respondents investigated the children's views on the agenda of news items that show watching on topics that kids want, watching the news affects daily life. Keywords News, Decko, CT:D, public, television, kids, children, report, Czech television, CBBC, KiKA, european
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Aircraft and Railway Accidents of Czechoslovak operators in 1948-1989 in daily press
Šírová, Tereza ; Bednařík, Petr (advisor) ; Knapík, Jiří (referee)
Rigorous thesis Aircraft and Railway Accidents of Czechoslovak operators in 1948- 1989 deals with the description, historical context and above all, with media coverage of twenty serious traffic accidents that happened in Communistic Czechoslovakia. The thesis describes and compares the media coverage of these accidents in the sample of daily press (newspaper Rude pravo and Mlada fronta). It shows how the quantity and quality of media coverage has changed and also compares the approach of both newspapers. It aims towards finding factors that might have influenced the media coverage. The aim is, to show the changes of media contents and set the findings into historical, social, political and media- theoretical context.
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Depiction of floods in the czech press
Zelenková, Michaela ; Bednařík, Petr (advisor) ; Šírová, Tereza (referee)
The thesis focuses on how floods were covered in Czech newspapers. The approach taken by two periodicals, Mladá Fronta (MF DNES) and Rudé Právo (Právo), was compared on five examples of actual floods that took place in the Czech Republic and Czechoslovakia between 1954 - 2002. Examined was how the manner in informing about natural disasters differs between the period prior to 1989 and after, and how developments in technology contributed to the visual aspects of reporting on these events.
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Comparison of media interest in czechoslovakia/czech athletes at the summer olympic games in Ciudad de México in 1968 and London in 2012
Kočová, Lenka ; Cebe, Jan (advisor) ; Šírová, Tereza (referee)
The main goal of this bachelor thesis, "Comparison of media interest in Czechoslovakia/Czech athletes at summer Olympic Games in Ciudad de Mexico in 1968 and London in 2012", is to compare the media interest in Czechoslovakia and Czech athletes in Československý sport, Sport, Mladá fronta, Mladá fronta Dnes, Rudé právo a Právo newspapers, during two summer Olympic Games concretely the one in Ciudad de México (1968) and in London (2012). The quantitative content analysis was used to find out how much of the space was given to our athletes in each kind of newspapers. I made the comparison of those two years and also the comparison of every each newspapers. Results of the analysis shows the differences and progress in the sports journalism.
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Presentation of chosen tv series from period of normalization in magazines czechoslovak television and television
Vlček, Matěj ; Bednařík, Petr (advisor) ; Šírová, Tereza (referee)
This thesis examines how two magazines from normalization era (Czechoslovak television and Television) wrote about three chosen TV Series (The Thirty Adventures of Major Zeman, Good Water and Gottwald) when they were launched on the screen. Not only noticing topical and genre range of the texts, thesis also judges degree of propaganda in unusual journalistic environment (state press writes about state television). Thesis notes viewers'opinions apart from official texts. They were also published on magazines. Last but not least, thesis compares media environment of those days with temporary one. It notes details from normalization that are not supposed to work today. Theoretical and historical view on Czechoslovak television's operation during normalization goes before concrete research. A lot of media literature is used. Thesis confronts opinions of censored press in normalization with more objective state. This is applied both on evaluations or describing of series and on writing about real historical events. Therefore, two series that describes historiy from communist point of view were chosen - The Thirty Adventures of Major Zeman and Gottwald.
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