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Marketing strategy of the company working on the B2B market
Prokopičová, Lucie ; Průša, Přemysl (advisor) ; Herrmann, Jaromír (referee)
This thesis deals with the analysis and discription of the marketing strategy of the company AkzoNobel Aerospace Coatings, the largest paints and coatings company, focusing on development, production and distribution of various types of paints and coatings around the world. The thesis is divided into two parts, theoretical and practical. At the first one there are just general marketing statements, concerning marketing mix and marketing strategy, the other one is devoted to analysis and discription of the particular marketing strategy and market share of the company both from global and Czech point of view. The very important part also creats the independent research within using the AkzoNobel's coatings and paints by the selected Czech companies.
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Phonetic transcription of Czech
Pavel, Lukáš ; Křupka, Aleš (referee) ; Sysel, Petr (advisor)
The goal is to create an application for automatic transcription of Czech language into a phonetic form. The first chapter of this thesis describes the basic phonetic units, alphabets and symbols, that phonetic alphabet uses. The second chapter describes in detail the rules of phonetic transcription of Czech language, including specific examples. Finally, in the third chapter is a description of the application created in C programming language, including flowcharts for better orientation in its functions.
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Analysis of proportion of municipalities' tax revenues
Frýdová, Adela ; Peková, Jitka (advisor) ; Tvrdoň, Vladimír (referee)
This thesis deals with economic analysis of three different sized municipalities. Being specific, the largest one Karviná has 62 661 inhabitans. The smaller one Studénka has 10 168 inhabitans and the smallest Liptaň has 463 inhabitans. The chosen period begins in 2005 and finishes in 2009. The first part of my thesis is theoretical. There is a description of municipal law, fiscal decentralization, municipal tax, other taxex and municipal budget. Several aspects of categorization concerning revenues and expenditures are described in this first part. The second part is practical. The data have been collected from internal sources of the municipal offices. Different categories of revenues and expenditures are analyzed. I focus on tax revenues of particular budgets, as shared tax, exclusive tax and municipal tax. In addition, observation of time development in structure of particular groups of taxe sis made. The whole part is accompanied by a great range of tables and graphs which enables the reader understand the subject.
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Causes, course and consequences of present financial crisis and its effect on the Czech republic
Šíma, Ondřej ; Korbel, Jiří (advisor)
The bachelor thesis is focused on financial crisis which began almost three years ago in the USA when the real estate bubble burst. The main goal of this treatise is to explain the most important events that had happened before the burst and led to contemporary problems. It is written in a understandable way. However, everybody can obtain some useful information about crisis and discover that it has been happening on and off since the world became more smaller due to globalization. The thesis is divided into three central chapter. The first one shows us causes of the "big bang" on the american real estate market. It also describes very frequently used term securitization and policy of FED. Morever, we mention symbiotic relationship between China and the USA. The second part clarifies the situation after the burst and briefly refers to visible impacts that will influence our future. I would like to point out the importance of Sovereign Wealth Funds in next years. The last part concentrates on the Czech Republic. Our attention starts at the description of the Czech economy before the crisis, then we go on to crystallise the behavior of our currency CZK during year 2008. The Czech public finance come up at the end.
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Comparison czech ODS and german CDU
Soukupová, Zuzana ; Havlík, Radomír (referee) ; Stracený, Josef (advisor)
The topic of my diploma thesis involves comparison between the largest Czech right-wing political party, the Civic Democratic Party (ODS), and the largest German conservative general political party, the Christian Democratic Union (CDU) which, together with the Christian Social Union (CSU) comprises a faction (CDU/CSU) at the federal level. The major objective of the thesis is an analysis of development and programmatics of both political parties and subsequent comparison thereof, I.e. identification of any common, similar and different characteristic features. The thesis is divided into four chapters. Chapter One deals with the theory of political parties, more strictly with the very concept of political party and its formation, its definitions, how it is divided, what roles it plays and what types of political parties there exist. Chapter Two is devoted to the Civic Democratic Party. I describe its formation, subsequent development and, finally, its programmatics. The individual objectives or principles are clearly shown on specific items of the political programme of 1995 and the current election programme "Jointly for Beller Life" of 2006. Chapter three identically describes the formation, development and programmatics of the Christian Democratic Union. I point out important programme aspects by...
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Activities of a Hospice Pastoral Worker
Rožnovská, Kateřina ; Filipi, Pavel (referee) ; Beneš, Ladislav (advisor)
The bachelor ́s work with the topic "Activities of A Hospice Pastoral Worker" tries to show indispensability of a pastoral worker in a multidisciplinary team looking after patients in a hospice. It refers to literature concerning the subject, and to personal experience of the author. The work is divided into six sections. The first of these explains and clarifies some basic conceptions mentioned in the work. The second section focuses on legal regulations and agreements in healthcare pastoral work. The third section is the largest and describes work of a hospice pastoral worker. There are four characteristic domains E work with patients, with their family and friends, with hospice staff, and with surviving relatives. An essential topic are spiritual needs of patients, described in the fourth chapter. The fifth section focuses on tools of a pastoral worker, which are also very important. At the end of the bachelor ́s work there is a chapter concerning the topic of death. In the framework of complex care of a person's well Ebeing a pastoral worker is an indispensable constituent of a team working with terminally ill patients. Powered by TCPDF (www.tcpdf.org)
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Influence of Baroque in the Provost's Church of the Nativity of Our Lady in Roudnice nad Labem
Zentner, Jakub Václav ; Zlatohlávek, Martin (advisor) ; Horyna, Mojmír (referee)
This thesis speaks about the progression of building of the church of the Nativity of Our Lady at the former Augustinian cloister in Roudnice nad Labem in the context of the regional history from the middle ages to the baroque-gothic rebuilding of this church between the years 1725-1733. The work also deals with the influence of the baroque on the adaptation of the church's interior during the 18th century. The study resolves the question of the authorship of the baroque-gothic renovation, the costs and other historical and cultural aspects of the baroque-gothic rebuilding. Keywords: Roudnice nad Labem - Augustinian cloister - baroque-gothic architecture - Oktavián Broggio - František Maxmilián Kaňka.
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Theology study in Czech Franciscan province in 20th century: a survey of history of Czech theology
Sadílek, František ; Pospíšil, Ctirad Václav (advisor) ; Novotný, Vojtěch (referee)
The title of this thesis is The Study of Theology in the Czech Franciscan Province during the 20th Century: a survey of the history of Czech theology. The main topic of this paper is an historical survey of study projects initiated by Czech Franciscans, of the persons themselves involved these studies, and of the works which they produced. The sources used are primarily interviews with contemporaries, then archival documents and scientific literature. First, the history of Czech Franciscans during 20th century is treated. Next, four main study projects are discussed: proposed Franciscan philosophical and theological studies in the first half of 20th century; the Studium Catholicum project; the secret theological studies in the time of communist totalitarianism; and the contemporary Institut Františkánských Studií (Institute of Franciscan Studies). The period under totalitarianism is covered in large part. Among the notables of Franciscan theology, the life and work of Jan Kapistrán Vyskočil, Jan Evangelista Urban, Jan Baptista Bárta, and Ctirad Václav Pospíšil are considered. Other figures, such as B.J. Wilhelm, K.F. Minařík, A.J. Tobola, C.J. Kadlec, Z.B. Bouše, R.M. Jáchym, and P.R. Beneš are also mentioned. At the end, many of the interesting titles of 20th century Czech Franciscan literature are...
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Analysis of effectiveness of the selected technical analysis indicators
BÁRTA, Martin
The aim is to compare the efficacy of chosen indicators on the selected segment and type market. To compare it, I chose three most common indicators such as the MACD, RSI and CCI. The choice was conditioned not only by their popularity or recommenda-tions, but also by the availability of the data necessary for may work. For the analysis of indicators, I chose the market, which has become the world standard for measuring the performance of U.S. equities, which is an equity index S&P 500. Finally, I focused on various economic periods and the resulting success of the above indicators at different times, their displays and comparisons at different stages of economic market cycles. For each analysis, evaluation and conclusions an effective indicator can not be unambi-guously determined, but after an overall assessment based on the data, I would recom-mend for the market S&P 500 the use of indicators 10 ? CCI, based on the total effi-ciency. Also, it is necessary to note the use of the indicator MACD (10-35-5) for the speculation on price decrease, especially in light of the proven functionality of this speculation in all periods.
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