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The present status and the opportunities of further tourism development in the microregion Milevsko
ČUNÁTOVÁ, Monika
Diploma thesis concerns the analysis of present degree of the tourism development in microregion Milevsko, i.e. evaluation of primary and secondary potential of tourism. For the analysis of tourism demand in microregion Milevsko served marketing research conducted questionnaire survey. According to questionnaire survey results was defined the profile of the microregion´s visitor. The structured SWOT analysis, evaluation the strengths and weaknesses, opportunities and threats of microregion, was a background for conceiving of proposals for futher development of tourism in microregion Milevsko.
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Development of the selected city using methods of strategic management
GRUZOVSKÁ, Sandra
The principal aim of the thesis is to evaluate the current situation of selected city by the methods of strategic management and design of optimal strategy for its further development.Fractional objectives were to determine the internal state of the city, through a summary of strengths and weaknesses, and to determine the external condition by transcrabing options, as well as threats that the city can expect. Another objective was to detect groups or organizations that affect the city or the city has a contrary effect upon them. Also, the aim was to determine the point of view of city management at their strategic management of the city and to determine the point of view of residents of the city at its course and services.
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TOWN COUTNRY PLANNING ACCORDING TO THE NEW BULDING ACT AND IN COMAPRISION WITH OLD BUILDING ACT
Sokolová, Marie ; Šulcová, Irena (advisor) ; Kobosilová, Anna (referee)
Bachelor's work is analysis of Act 183/2006 Coll., on town country planning and building code (Building Act), that passed in March 14, 2006. I also describe the differences in comparison with previous Act 50/1976 Coll., on town country planning and building code (Building Act) and possible impact on town country planning in the Czech Republic. In first, theoretical, part of my bachelor's work I analyse the new Building Act, where I refer to the changes, that occured comparing to the old Bulding Act. In the second, practical, part I will engage in the concrete case of the changes in the town country plan according to the new Bulding Act in Česká Lípa. Here I would like to show the differences in the process of passing according to the old and new Building Acts and also show the impact that this change has on all touched subjects. At the same time I want to support my conclusions by the opinions of the specialists. The result of my work will be evaluation of the development of the town country planning and its influence on the residents of the town.
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Hotel as a Part of an Infrastructure of a Tourist Destination (hotel Savoy)
ČIHÁKOVÁ, Bohumila
The aim of the thesis was founding out how the hotel Savoy incorporate to the infrastructure of a tourist destination Ceske Budejovice. This aim was archieved by analysis of internal and external environment. Based on the results of field survey was designed improving arangments to remedy the position of this accommodation organization on a tourism market. First of all was introduced the hotel Savoy with its offer of services. The attantion was devote to the analysis of internal and external environment where were exploring the factors which have the influence on function of this hotel. Strengths, weakness, opportunities and threats were identified via SWOT analysis. Incorporation into the cooperating structures in the tourist destination was evaluated afterwards. Based on the field survy was designet improving arrangement to remedy the position on a tourism market.
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Strategic management in the business of food production
HRÁCHOVÁ, Iveta
The goal of study was to analyze the internal and external environment of the food industry production company. For this purpose was choosen company Biogena CB Ltd., which is engaged mainly of production, packaging and sale of herbal, fruit and real teas. Due to the set goal has been defined by the current situation of the company using applied analysis. Were determined threats and opportunities, strengths and weaknesses. Was also designed strategy to improve the situation of the company in a competitive environment.
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Suggestion of a strategy of a small and medium sized company in the area of consumer electronics
Švancara, Miroslav ; Šlechtová, Jitka (advisor) ; Bečvář, Martin (referee)
In the theoretical part, small and medium sized companies are described. In the analytical part, K+B Expert company was introduced by the author, as well as its competition. K+B Expert focuses on consumer electronics. It has 19 stores in the Czech republic -- it was a decision based on the strategic plan to expand its activities in the consumer electronics market in the horizontal network. The author chose Carlsbad region according to the situational analysis. A brand new store was to be created there, so all investment steps needed to be taken to set up a plain store, that needed to be supplied with all the necessary stock into the prepared racks and shelves. A marketing campaign followed together with the opening of the new store. K+B Expert used the marketing concept of its mother company network -- Expert CR. The marketing experts analyzed the effectiveness of several marketing tools. Leaflet was chosen as the most effective, since 55% of the survey respondents stated leaflet was the most effective in discovering that a new electronics store is to be opened. There were also advertisements on radio, on billboards and in newspapers. The cost of this marketing campaign exceeded the plan (the real cost was 836,500 CZK), it attracted more visitors than expected (a total of 8.560 visitors were attracted by the campaign). This has also impacted the sales, as the revenues were 9% higher than expected (totaled 4.36M CZK). Overall, the opening of the new store was a success and K+B Expert, s.r.o. can now look for a new region to expand with their activities.
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Oceňování a hodnota značky vybrané společnosti
Horáková, Dana Mgr. ; Hesková, Marie (advisor) ; Cejnar, Slavomír (referee)
Práce se zabývá postupy a metodami oceňování nehmotných aktiv podnikajících subjektů v současné praxi. Teoreticky zpracovává žádoucí taktiky budování a správy značky, definuje její hodnotu s použitím pohledů různých autorů, které srovnává a poukazuje na zásadní vlivy a charakteristiky sílu a význam značky podporující. Řeší systémy, role, hierarchii, úkol i cíle značky, upozorňuje na vzájemné vazby nehmotných aktiv. Cílem práce bylo na základě teoretického pojednání a seznámení se s metodikou oceňování značek provést ocenění značky vybrané společnosti Agroslužby CZ, a.s., připravit formální náležitosti pro zápis do rejstříku obchodních známek Společenství a tak přispět marketingovou analýzou k orientaci a vyhodnocení situace dané společnosti, zmínit slabé stránky, které by měly být eliminovány, zvýraznit silné, které se i přes mnohé vnější nepříznivé intervence podařilo společnosti dosáhnout a jako výhody použít. Analýza a celkové vyhodnocení vznikalo se svolením a aktivní spoluprací vlastníků a manažerů společnosti, kteří s ohledem na růst a plánovanou fúzi projevili zájem o výsledky tohoto zjišťování a předložené závěry, návrhy a doporučení chápou jako impuls k dalším, lépe orientovaným reakcím na chování trhu, na požadavky zákazníků. Znalost úrovně vnímání společnosti, pozice vůči konkurentům, je výchozím a nezbytným bodem pro kvalitnější plánování a další rozvoj marketingových podpůrných aktivit.
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Marketing strategy of the company
Hrebenyk, Yanina ; Štůsek, Jaromír (advisor) ; Zdeněk, Zdeněk (referee)
This thesis is focused on the main characteristics of company marketing strategy. The first part describes theoretical facts about marketing, its concept, strategy and planning, as well as the strategic marketing processes. For design and realisation of marketing strategy the most important marketing analysis are described here in detail: marketing mix, marketing communication, marketing environment and SWOT analysis.
The second part of this thesis presents a travel agency MOVAMI s.r.o., its activities and overall state from the perspective of marketing conception. This part also investigates each analysis individually for better understanding of the present position of agency on the tourism market. The third part presents the summary of the results of all conducted analysis and design of the new improved marketing strategy for the travel agency MOVAMI s.r.o.
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Spatial planning legislation in the Czech Republic
Votava, Filip ; Matula, Miloš (advisor) ; Jílek, Petr (referee)
The aim of my graduation theses is the analysis of spatial planning legislation in the Czech Republic between 1945 and present. In the theoretical part I have explained basic terms and the legal regulation of spatial planning and I have presented individual concepts of spatial planning legislation since 1945. Besides the comparison of the basic concepts of spatial planning, the practical part mainly deals with the analysis of the relation of spatial and strategic plans. I have defined the main differences between these documents and compared whether it is advantageous for the municipality to start with a spatial plan or a strategic plan. Furthermore, I have focused on the creation and the content of the spatial plan of Domažlice, focusing on the compliance of legislation in the area of spatial planning, as well as the advantages and disadvantages of current legislation and the weaknesses of the spatial plan in Domažlice. Finally, I have indicated my own suggestions on how to improve the situation.
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