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Effect of increasing medialization of information
Soukup, Michal ; Rosický, Antonín (advisor) ; Švarcová, Eva (referee)
While you are holding this work in your hands you will find the material which tries to impartially get closer to the aspects appearing in addition to the development of the modern information technologies and so as to bring changes to the trends in thinking and diversification of the society. In this work you will meet terms as information, knowledge, communication, mass media, creation of subculture and phenomenon of cyberspace. At firt this work pays attention to the clearing up of information essence for the run of the society and it is also connected with the process of the communication. For making connection there is further description of the development of single medial epochs which were creating suitable place for the development of the human society going up to today's electronic times with the active information content and mass medial way of the communication. To sum up the whole work ends with the critical summary of the trends of today's society and outline their possible solution.The society still has great reserves in taking advantage of the potential of the modern technologies which we are supposed to support by the proper stimulation of the critical thinking its public.
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Strategic Analysis of an Enterprise
Křováčková, Martina ; Dvořák, Jiří (advisor) ; Křivský, Tomáš (referee)
The goal of this thesis was designed a complete strategic analysis, both internal and external form of the selected firm LACMAN s. r. o. LACMAN s. r. o. is a small, emerging company, the subject of its business is the distribution of connectors. Thesis is divided into five main blocks: In the first part, called Introduction, describes the basic building blocks for the preparation of the strategy, it is mission, vision and a fundamental target of LACMAN s. r. o. The second part is quite theoretical, it is known as a theoretical-methodological basis and discusses and describes the theoretical facts that I need to apply in practice. The third part is the name and the pictor of the company, how society see the company. This section describes the basic characteristic of information, cultural, sports, and mainly social sponsoring company and the overall culture, norms and standards which govern the company staff. The fourth part is called Practical and is divided into external analysis where I work with macro-economic company's data, policy and legislative factors, and mapping analysis of supplier-customer relationships and existing competition in the market with the connectors material. Internal analysis me serve to evaluace how are the company's resources (material, inmaterial, human and financial) in sufficient quantity, the quality and whether it is used effectively. In this part of thesis, I also included a detailed financial analysis, there I solve the financial health of the company. And the SWOT analysis, which, in my view, contains a large number of strengths, but on the other hand, contains numerous threats from outside the company. The last part is called the Finish, here summarizes the findings from the all analysis. I believe that this thesis is to analyze the company of great benefit and a council, how to overcome difficult times and stay on the market at the time of global economic crisis.
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Golden Section in Mathematics, Art and Nature
Jára, Václav ; Voráčová, Šárka (referee) ; Šarounová, Alena (advisor)
This graduation thesis discusses the occurrence and development of the golden section in ancient texts on mathematics. It is an introduction into the field of the golden section and it describes in an historical context the origin of the phenomenon and the processes that helped discover and make full use of its properties. It summarizes the main findings of Euclid's Elements, including later Supplement. It also mentions the contribution into the field by Arabian mathematicians. The work may serve either as a resource for seminars on the history of mathematics, or as a supplementary source for maths and geometry teachers willing to deepen their knowledge of the field. Texts contain pen drawings that correspond to original records. A CD is attached that contains the electronic form of the work.
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Basal stimulation in pediatric intensive care units
SOUKUPOVÁ, Alena
This diploma thesis deals with basic stimulation, specifically in intensive care units. Basic stimulation is a holistic method that approaches the patient as a whole. It views patients as individual beings with specific needs that make them different from others. We use basic simulation to enable people with physical or mental disabilities an easier integration in life. When taking care of patients within the framework of basic stimulation, we take their habits, manners of communication as well as experience into consideration. We make use of everything that an individual perceives as pleasant and is used to. When using the elements of basic stimulation we stimulate the individual whom we thus enable to perceive his or her bodily boundaries and surroundings, we facilitate his or her communication with the surrounding world and his or her return to becoming aware of his or her own ?I? ? of who I am actually. The objective of our thesis was to find out whether nurses working at paediatric intensive care units apply methods of basic stimulation in their profession and what attitude they adopt to it. Further, we investigated whether the parents of hospitalised children have information about basic stimulation, and again, we were interested in the attitude parents adopt to this method. To achieve our objectives, we chose both the quantitative method, by means of an anonymous questionnaire that we handed out to nurses at paediatric intensive care units, and the qualitative method, by which we obtained information from the parents of hospitalised children by means of a semi-structured interview. Our respondents were the above nurses from paediatric intensive care units and the parents of hospitalised children. We have found out from our results that despite the fact that basic stimulation is not applied by all nurses we interviewed, it is a widely used method in the care of patients and it brings quality results in care. The nurses adopt, in most cases, a very positive attitude to this method. They find improvement and calming in their patients. Although basic stimulation is a frequently applied method, some parents of hospitalised children have not heard of it. The parents got involved in the care of their children with pleasure, also when elements of basic stimulation was applied. The nurses were very often willing to teach the parents these elements. The parents regarded basic stimulation in nursing as very beneficial and observed its positive effect on their children.
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Business koncept of facilities of hunting tourism - Pilner region
ŠEFLOVÁ, Dana
The general aim of my diploma thesis was to create a business concept of facilities of hunting tourism in the Pilsner region. Klatovské rybářství, a.s. was selected as a cooperative company, which deals with agricultural activities, especially fish and poultry breeding. The company operates some services of hunting tourism, but it is not the main field. The thesis will serve as a manual for "non-experts" who are interested in expanding their range of travel services. The resulting business concept will consequently be presented to the management of the company in order to demonstrate how the company can further develop. While writing this thesis I got several perspectives on the issue of hunting tourism in the area. The first view was provided by the existing clients of the company who filled in questionnaires which were designed to determine their interest in these services. In addition, three representatives were selected from age groups who were asked for ideas about how the device should look. Another view was obtained through an interview with the director of the company and the employee responsible for the current planning and management of hunting activities. Next view on the issue of hunting tourism, which should be independent, was provided by an employee of Infocentre Bor. Here it was revealed that hunting tourism is not popular with everyone and that it is a rather controversial topic. However, we can say that if done correctly and with concern for the countryside, it can bring many benefits to the given region. These include attracting visitors of other segments of the society, the development of the region, expansion of tourism services and expansion of cooperation between entrepreneurs. Last view was represented by my own experience that I gained during working participation in hunting tourism events. At the beginning of my diploma thesis I determined three working hypotheses. All available resources helped me to evaluate the present circumstances and I can confirm all three hypotheses. The general aim was to create a business concept of facilities of hunting tourism in the Pilsner region. I was able to realize the general aim thanks to the cooperation with the company and by means of utilizing all available information. Now the diploma thesis will be handed over to the management for consideration and possible implementation
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Factors of Trust and Trusthworthiness in e-commerce
Prejzková, Helena ; Klas, Jan (advisor) ; Doucek, Petr (referee)
The business is a part of our everyday life. With the advent of information technology and networks, especially the Internet, the communication with a tradesman substantially changed. The customer is no longer in direct contact with the seller and there is a question of trust, whether or not the transaction realized. It is also the essence of this work. It aims primarily to identify particular factors of trust and trustworthiness in electronic commerce. Among its other aims belong the illustration of these factors in practice to existing shop and also make up a kind of manual for the creation of e-shop, which will give the customer the feeling of the biggest trust. The study is divided into three parts. The first of them is theoretical and describes the results of foreign studies that have been made in connection with the trust on the Internet. In the second part is outlined a brief look at home market, Czech, through available documents and a questionnaire investigation. And the last part is practical. Part of it is a look at particular factors of trust in the existing e-shop and a procedure for creating a new e-commerce with the use of gained knowledge. Master's thesis may, in practice, serve customers who use it in determining the trustworthiness of the tradesman. Also in this study may incipient tradesman find facts that can help them to create and running of a trusted e-commerce.
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Difference of income and expenditure of social security in the regions of the Czech Republic
Schwarzová, Anna ; Maaytová, Alena (advisor) ; Gajdošová, Eva (referee)
Social security is in the Czech Republic the main instrument of social policy. It serves to improve the social situation of the population. It works as a support socially disadvantaged individuals in the form of social benefits. On the other hand, the state introduced a social insurance system, which consists of health and pension insurance and the contribution to the state employment policy, which are collectively referred to as social security premiums. The social insurance system is partly used for financing state social benefits. This work is based on analysis of social security, social benefits analysis, subsequent comparison and finding out a relationship or dependency between these systems. Systems are closely connected, one could not exist without the other.
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Comparison of measurements of the energy expenditure by movement sensors and other standartised methods
Machač, Stanislav ; Slabý, Kryštof (referee) ; Radvanský, Jiří (advisor)
The theoretic part of this dissertation examines the influence of excessive energy intake and low energy expenditure on development of lifestyle diseases. Walking is the most recommended example of basic movement activity and there are emphasised its main health benefits in the work. The theoretical part is further exploring the energy metabolism and focuses especially on the possibility of its measuring. In this work are compared referential methods of monitoring of the energy expenditure to the methods applicable in everyday life. The aim of the practical part is the evaluation of the energy expenditure calculated by algorithms of the Omron HJ-720IT and the SenseWear Armband. As the reference method has been used indirect calorimetry with the use of the analyzer of respiratory gases MedGraphics VO 2000. The monitored activity was the laboratory simulation of walking. The walking has been performed on electronic treadmill, which has generated the predefined speed, gradients and combinations of these factors. Powered by TCPDF (www.tcpdf.org)
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Italy - the potential market for further foreign expansion of the Storyous company
Hlubučková, Alena ; Zadražilová, Dana (advisor) ; Izera, Václav (referee)
Restaurants, bars or cafés will always serve as places for social interaction and so they are an essential part of human life. In each country around the world, it is a place for meeting people and communication. The mission of Storyous company is to help its clients to create a pleasant atmosphere in their food service business by providing next generation POS system not only in the Czech Republic but also in Poland. The company has already experience with the electronic sales reporting that brings considerations about another international market for its expansion. The aim of the thesis is to analyze the Italian market, mainly the sector of gastronomy services and qualify and quantify the customer base in Italy. At the same time, the structure of competitors along with a brief sample of them will be introduced. The timing for the Italian market entry, the gross initial costs and the rate of product adaption will be discussed on the basis of PEST analysis and Porter Five strenghts model analysis. In the conclusion author of the thesis recommends further steps for more detailed analysis.
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