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Marketing Utilization in Service Sector
Jedličková, Lucie ; Čermák, Lubomír (referee) ; Chalupský, Vladimír (advisor)
This diploma work deals with marketing utilization in service sektor, concrete in legal profession. The objective was to make analysis of marketing assertion in legal office. On the basis of suitable methods was followed and evaluated actual posture of marketing literacy in legal office. Result of practical analyses was definition of barriers, handicaps, reserves and opportunities at marketing utilization in legal office. Theoretical part features information about marketing in service sektor, shows in legal profession domain and gets acquainted with used methods. Practical part analyses contemporary state in legal office. By means of suitable methods is drafted the measure, how to eliminate barriers, handicaps and reserves and to take advantage of opportunities.
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The implementation of the reverse-charge mechanism on selected goods
Pinďák, Adam ; Zídková, Hana (advisor) ; Čejková, Eliška (referee)
This thesis is focused on the implementation of the reverse charge mechanism on supplies of electricity and gas, which was imposed on these goods on 1st February 2016. The main aim of the thesis is to determine whether carousel frauds in our territory disappeared after the introduction of the reverse charge mechanism and to attempt to estimate the amount of tax evasion before the implementation. The other topics in the thesis include a description of principles of carousel frauds and measures adopted in order to eliminate them as well as an evaluation of the contemporary level of implementation of this mechanism in the Czech Republic and other EU countries. The analysis of foreign trade statistics has indicated a significant decrease in these figures as a consequence of a possible elimination of related carousel frauds. The estimation of the amount of tax evasion in the period of six months before the implementation achieved 1.05 billion CZK.
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The structure of trade-unionistical press between 1945-1948
Seemanová, Petra ; Sekera, Martin (referee) ; Köpplová, Barbara (advisor)
This diploma thesis "Structure of Trade-Unionstical Press Between 1945-1948" is focused on the period from May 1945 till 25th October 1948. The first part is mainly concentrated on the situation within this period. At first it was needed to mention the political background and afterwards the proces of the formation of "ROH" (Revolutional Trade-Unions) itself. There are introduced the heads of "ÚRO" (Central Council of the Trade-Unions), who had influence in shaping the trade press. In particular there is noted the charakter of Otakar Wünsch - editor URO and President of the Association of Czech contemporary journalists.On his example here is shown the influence of KSČ (Communist Party) on the members of another political parties going through Trade-Union as well. This work is also trying to highlight the links with trade union politics, specifically the policy of the Communist Party and their influence on post-war press. The following are mentioned as well the problems that accompanied the beginnings of print publishing of trade press. They concerned mainly the lack of qualified journalists, the economic situation of individual journals and their readers. The second part describes the structure of the Trade Union's press. The press was divided into basic categories: newspapers, press for officers,...
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Concept of Childhood in Fyodor Sologub's prose
Tyulkina, Maria ; Hříbková, Radka (advisor) ; Hlaváček, Antonín (referee)
ТITLE The Concept of Childhood in Fyodor Sologub's prose ABSTRACT: This Master thesis deals with the topic of childhood in prose works of the Russian writer, novelist and teacher Fyodor Sologub. The research presents his biography, traces the development of his personality, as well as his perception of the world and interests. It focuses on the events, which determined the extent and significance of the chosen topic for Sologub. There are also revealed lesser known facts of his childhood that influenced his choice of the topics and its embodiment in his literary works. The writer's biography is complemented by the views of critics and contemporaries who studied his works and shaped public opinion. The main topics of the analysis are: dualistic vision of the world, children's death, faith in God, children's patriotism. The ideal world of children is presented in the novel The Created Legend. The thesis also reveals the popularity of the topic of childhood in other 19th and 20th century writers' oeuvre in comparative analysis with Sologub's work. It also depicts the importance of two literary movements - symbolism and decadence, their representative Sologub was. The questions raised by Sologub remain relevant to the present day. KEY WORDS: Russian literature, F. Sologub, Symbolism, Decadence, Childhood
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A Contribution to the History of the Locality of Zátoň
FABIÁNOVÁ, Nikol
The diploma thesis called A Contribution to the History of the Locality of Zátoň deals with mapping of the historical background of this Šumava village. The opening chapters of the thesis concern the description of the history of Šumava and Sudety in general. The study of the particularities of this region and its development in the history puts the occurence into the period-context. The thesis deals with the events of the 20th century, when the German population was transfered out of their homes. The region was changed significantly by this step. The technical literature and memories of the contemporary witnesses were used in the thesis.
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Molière in modern Czech theatre
Menoušková, Veronika ; Listíková, Renáta (advisor) ; Šuman, Záviš (referee)
anglicky: Title of the thesis: Molière in modern Czech theatre Keywords: Molière, preciousness, classicism, baroque, comedy, commedia dell'arte, comedy-ballet. Abstract: The thesis treats the works of Jean-Baptiste Poquelin also known as Molière and their legacy in modern Czech theatre. It characterizes French society of the seventeenth century and the main features of contemporary philosophical and artistic styles, focusing on the dramatic creation of classicism. It also summarizes the life of Molière and his work, subdividing it according to generic, formal and thematic criteria. Within this frame, it gives a detailed analysis of the most important plays, representing the individual categories. It also studies the modern Czech theatrical stage. Focusing on the historical context, it explores the development of the stage from the end of the Second World War until nowadays. It gives a complex outline of Molière's plays presented during the different periods, evaluating the influence of cultural and historical context on the particular interpretation. This evaluation is based on the information presented in contemporary press and promotional materials of the given theatres and thus examines Molière's plays performed on Czech theatre stages in the present. On the basis of a questionnaire...
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The Box Full of Light
Přibylová, Květoslava ; RŮŽIČKOVÁ, Alice (advisor) ; ŘEZNÍČEK, Martin (referee)
In my thesis A Box Full of Light, Personality and Thoughts of Niels Bohr as an Inspiration for Science Documentaries, I look, as a documentary film director, at the basic principles and visualizations of the characteristic contemporary popular-science documentaries. I consider this form of documentary film for the most part bleak, often flat and lacking in any kind of progress. I am attempting to unravel where these tendencies come from and show, that they strongly relate to the general notion of science, which stands on the foundations of Newton-Carthesian paradigma. Especially in the area of ideals of measurableness, objectivity and mathematization. At the same time I also contemplate the relationship of knowledge and power, of science as a certain ideology and so also the connection between science documentary and ideological film.
In the second part of this thesis I look for inspiration for artistically more progressive, richer and more multi-layered documentary films about science. I find this inspiration in the thoughts of the Danish physicist and philosopher Niels Bohr.
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Usage of ecclesiastical monuments in contemporary Czech society
Johnová, Eva ; Kouba, Vojtěch (advisor) ; Kauerová, Vlasta (referee)
The bachelor thesis deals with economic usage of ecclesiastical monuments located in the Olomouc region. The methodological section includes a brief description of the Olomouc region, the historical development of central and north Moravia, and a description of the legislative background of churches and religious societies in the Czech Republic. In the last part of this section the Archdiocese of Olomouc and the Diocese of Ostrava - Opava are mentioned. The practical section deals with positive and negative examples of selected ecclesiastical monuments in the Olomouc region. The conclusion summarizes options of the economisation of ecclesiastical monuments in the Olomouc region, while taking into account the chronic lack of funding of churches and religious societies.
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Practical dramaturgy of a great drama house
Rubenová, Sylvie ; SÍLOVÁ, Zuzana (advisor) ; KORČÁK, Jakub (referee)
The aim of the diploma thesis Practical dramaturgy of a great drama house (Is it possible to create a conscious artistic concept in the National theatre?) is to try to reflect practical experiences obtained during the first season as a dramaturg of the drama department in the National Moravian-Silesian Theatre and based on them to name the specifics and problematics of the dramaturgy of a great drama house in a regional city. NMST is a four department theatre operating two big stages (Jiří Myron Theatre and Antonín Dvořák Theatre) and a small stage (rehearsal room in Antonín Dvořák Theatre), where on all of them the drama department is operating. Therefore it is not a classical one department drama house as it is (like e.g. Vinohrady Theatre), but it is essential that in Ostravian theatrical context it fulfills exactly this function. Major role in the functioning of drama department of NMST is obviously played by two “systems”, which it is a part of: ie the National Moravian-Silesian Theatre (thus also other departments and its overall profilation) and Ostravian theatre scene, therefore I consider necessary to outline the wider context at first because it largely affects the drama department of NMST as its subset. The part of this work is also a pursuit of naming the task of a permanent dramaturg in this type of theatre, using which means he can (and must) participate on the directions and formation of the department, with short-term and long-term outlook, which comes obviously from the specific experience in this specific theatre. It is not the aim to pursue the past of the drama department of NMST, thus analysis of the historical tendencies of this department, but its contemporary situation, ie the present and possible future. Based on the analysis of the current repertoire and upcoming dramaturgical plans I will pursue the options and limits not only of this drama department, but of the great drama at all.
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Monolog as an authentic confession in the context of the contemporary drama
Hýča, Martin ; ULLRICHOVÁ, Daria (advisor) ; VEDRAL, Jan (referee)
The thesis deals with the notion of monologue and monologicity as a peculiar means of expression of the modern drama. The concept of monologue is defined within the frame of its relation towards dialogue, in the context of theoretical thinking about drama and theater, and in terms of the application of these concepts in everyday life.It is based on the theoretical works by Jan Mukařovský and Jiří Veltruský. The concept of monologue as a lack of dialogicity is being challenged with understanding monologue as a haven of authenticity, a space for authentic testimony. Through the general reflection, thoughts are put in connection with modern drama and illustrated on examples from particular drama works. The thesis leads into a reasoning about the dialogue between the stage and the auditorium as a way-out from the monological situation on the stage.
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