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Product, the instrument of the marketing mix
CHADIMOVÁ, Kristina
The title of my bachelor work is Product, the instrument of the marketing mix. The aim of this whole analysis was to find out their way of creating products. In the end we explored overall if they used the concept of marketing. The first part of this work is taken from different publications. The whole issue deals of marketing mix and basic marketing concepts. But we focus especially on products and there structure, life cycle, creation and inovation. The second part deals with the company and about products in this case it's about cheese.
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Theatre decoration? Set design? Scenography?
Vöröšová, Markéta ; KOUBSKÁ, Vlasta (advisor) ; CÍSAŘ, Jan (referee)
This thesis focuses on and compares the theoretical perception of scenography in the works of Czech aestheticians Otakar Zich and Růžena Vacková.
The whole comparison is integrated into the context of Czech modern scenography. Several key productions were chosen to demonstrate new tendencies that appeared at the specified time point in our theatre history. The thesis mentions theatre authors together with their works that played important role in forming Zich?s and Vacková?s opinions and theatre conceptions.
Taking into account how versatile personalities Otakar Zich and Růžena Vacková were it was necessary to bring up all areas of their activities. I attempted to summarize their professional careers and their influence on followers and I also wanted not to omit their life?s history . I deal with the importance of Zich´s key work Estetika dramatického umění and I also focused on personality of Vacková and the circumstances of the creation of Výtvarný projev v dramatickém umění.
It is a compilation work in which I try to present two approaches to the visual component of theatre performances. I compare their terminology used. I try to describe some aspects of scenography which Vacková developed under the influence of her predecessor and teacher and also the aspects that she was not in accordance with. Further, I focus on the problems of the possible forms of set design, connection between scenography and painting or architecture, and also on how the authors conceived the ideal scene, on whether they attached greater or lesser importance to stage directions and also on the problems of light, costumes, masks, stage objects?
This thesis should be perceived as a mere starting point for further in-depth exploration. There is a possibility to go deeper into details and/or extend the view so as to cover also other representatives of the Czech theatre theory with their scenography conceptions. I hope that, in the future, I will be able to continue working on this topic and to cover the history of Czech set desing theory in its integrity up to present days.
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Friedrich Ludwig Jahn and his activity between the years 1806-1816
Klement, Martin ; Horčička, Václav (referee) ; Županič, Jan (advisor)
In Germany, Friedrich Ludwig Jahn is said to have been a national hero and as a founder of the Turnverein organization he is usually called "Father of gymnastic". His glorification goes sometimes so far that his acts are hardly to believe. On the other hand, the Czech historiography did not pay enough attention to him, although there are some connections between him and the Czech society (great influence on the Czech sport movement "Sokol", a great deal of his monuments in the former Sudentenland-country). According to these two initial facts, the aim of this paper is: Firstly, to introduce this person to the Czech readers. Secondly, to point out the development of stereotype formed in the biographies. Such a definition of my topic was too large to cope with in one and a half years, thus I concentrated primarily only on ten years of his life when his activity became extremely intensive. As far as the structure is concerned, there are applied some untraditional methods in dividing the whole text not chronologically, but thematically after Jahn's fields of activity.
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City House – Mixet Use Architecture
Martochová, Jana ; Ing.arcg.Pavel Šimeček (referee) ; Menšíková, Naděžda (advisor)
The theme of my disseration is an architecture study of multifunctional building which is surrounded by the streets Vranovská, Cejl and Jana Svobody and by the embankment of the river Svitava. Objective of the study was to design a building that would utilized the space of the plot effectively. The result of design is the construction which is characterized for its inner semi-public atrium space with link to the bank of Svitava and street Jana Svobody. It is five-storey house. In the first two stories there are different feature amenities (kindergarden, office building, restaurant, café, media library, gallery and other shops), and senior house. In the third floor and above there are designed flats for living. The part of the living area was also creating of new kind of housing called co-housing. The building has a basement, which is mostly for parking. The construction of the building is from monolithic reinforced concrete frame, horizontal structure consists of beamless slabs. Due to the huge area of the building, the facade is designed from the different kinds of materials: white plaster, light gray sheet metal, anthracite metail mesh and glass fiber.
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Blahoslav Pípal as Verbi Divini Minister
Hudcová, Debora ; Beneš, Ladislav (advisor) ; Filipi, Pavel (referee)
The Master thesis "Blahoslav Pípal as Verbi Divini Minister" offers a theological profile of a preacher. It is divided into six chapters. The introduction presents the character of the study. The second chapter describes the preacher ́s itinerary - Pípal ́s activity in several congregations of the Evangelical Church of Czech Brethern (ČCE). The third chapter is devoted to the thematical analysis of his sermons (main themes are God, christology, Church, life, man). The first part of the fourth chapter features the form and the structure of Pípal ́s sermons. It shows how the preacher works with the biblical text and how he addresses the auditory. Two sermons are analysed in detail in the second part of the fourth chapter. The final chapter presents B. Pípal as an exegete and as a translator. Powered by TCPDF (www.tcpdf.org)
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Canistherapy and Hypotherapy As the Treatment Method on the Handicapped People
Pittnerová, Monika ; Ortová, Marie (advisor) ; Drahotová, Jana (referee)
The work describes two zootherapy alternatives - canistherapy and hypotherapy. At first; on the theoretical level intents on course of the therapy, on the selection of the suitable animals and on the choice of the experienced therapeuts. Canistherapy and hypotherapy take advantage of the children, of the handicapped people and the seniors. On basis of practical experience is described the course and the advantage of this therapy with children who suffer from Cerebral palsy. In the conclusion of this work both these animotherapies are compared. Powered by TCPDF (www.tcpdf.org)
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Crisis Intervention as a Form How to Help the Students SPŠ Tachov
Klimeš, Milan ; Sivek, Vojtěch (advisor) ; Černá Lammelová, Alexandra (referee)
This work describes and values the possibility of using the crisis intervention at school. The teacher is also a worker of helping profession. We solve the social dilemma of students with the help of the crisis intervention. The social dilemma is about students ́ matters at school, home and their private life. In the theoretic part there is a term "crises", there are reasons, types of crises and style of dealing with the crises. There is also the way how to solve the crises and there are also some basic forms of the skilled crisis intervention. In the part called crisis intervention there is the term "crisis intervention" and there are its important principles. Than the work is focused on process of the crisis intervention, it describes the worker of the crisis intervention and specification of the work at schools. In the practical part there is a classification of the students ́ behaving and there is one example of the solving the crisis intervention. Powered by TCPDF (www.tcpdf.org)
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Influence of social politics on fertility rate in specific regions of Czech republic
Dvořák, Josef ; Melzochová, Jitka (advisor) ; Babin, Jan (referee)
Thesis is focused on relationship between fertility rate and tools of state support. The goal is to reveal relationship between these two factors. Partial goal is to discover specific effects of tools of state support in specific regions of Czech republic. I have aimed on research at national level and also specific regions between years 1993-2014. In order to find these relationships I used method that compares differences in development of the fertility rate. After that, I set up regression model solved by method called fixed effects. For specific regions analysis was used OLS method. Model was able to explain more than 80 % of variability. This results can be used for predicting of citizens behavior, when some changes in family allowances occurs. Main finding is, that most motivating tools are parenting allowances and child benefits.
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Incentivy a prosociální jednání mužů a žen
Pulcová, Eliška ; Stroukal, Dominik (advisor) ; Máslo, Lukáš (referee)
The aim of the thesis is to find out how strong have monetary or other incentives effects on prosocial behavior and conduct of men and women. The work deals with how different behaviors in regard to gender in areas such as altruism and regular support private charities, participation in volunteer activities, social preference and concern for cultural heritage, when an image motivation is on place or is not, and if the behavior is incentivized or not incentivized.
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Canistherapy - as a part of nursing of elderly people in long term care
JENERÁLOVÁ, Marta
The present work deals with elderly people hospitalized in long term care departments (hereinafter referred to as LTC) where they often experience unpleasant feelings such as fear, anxiety or psychic lability. They can feel lonely, isolated, useless and incapable. In the theoretical part hereof the author has explained the term of canistherapy and its use in geriatrics. Next, the author has shed some more light on the relationship between a senior and a dog, the phenomenon of old age and aging, specific aspects of nursing in geriatrics. And also, the author has given an account of medical and social institutions which elderly people can use. The inquiry was carried out in the form of anonymous questionnaires with seniors hospitalized in LTC of the Třebíč Hospital and in LTC of the Havlíčkův Brod Hospital. This inquiry was then supplemented with moderated half-standardized interviews with hospitalized seniors in both LTC departments. The author set four goals in her work: Goal 1 is to chart the influence of canistherapy on progress in self-care of the sick seniors in LTC departments. Goal 2 is to chart the influence of canistherapy on progress in the hospitalization of seniors in LTC. Goal 3 is to find out the effects of canistherapy on nursing at the department with a canistherapy programme already going. And finally Goal 4 is to find out if seniors are aware of what canistherapy is about and if they are interested in introducing this therapy at their LTC department. These goals have been accomplished. Hypothesis No 1: ?Canistherapy leads to better self-care of the sick seniors in long term care departments,? has not been confirmed. Hypothesis No 2: ?Canistherapy leads to better results in the hospitalization of seniors in long term care departments,? has been confirmed. Hypothesis No 3: ?Canisthrapy has positive effects on nursing of the sick seniors at long term care departments with a canistherapy programme already going,? has not been confirmed. Hypothesis No 4: ?Seniors are aware of what canistherapy is about,? has been confirmed. Hypothesis No 5: ?Seniors are interested in introducing this therapy at their long term therapy department where it has not been introduced yet,? has been confirmed. The results of the present work have been passed over to the long term care departments where the inquiry took place. Containing valuable information, the results will help the LTC departments in their further work and as a motivation to other activities in long term care. Furthermore, the author has created an information brochure for nurses which has also been handed over to the LTC units where the inquiry took place.
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