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Chování spotřebitelů při organizaci svatby a marketingová doporučení pro subjekty působící v tomto odvětví
Velecká, Veronika
This diploma thesis deals with consumer behavior on the market with wedding, wedding planning in the Czech Republic. It focuses on identification of factors which influence consumers and describes this problem. Especially it focuses on ways of search suppliers and purchases. After that we can recommend an effective way of propagation. The main source for analysis of consumer behaviour was a questionnaire survey conducted on sample of 331 respondents. The quantitative survey was supplemented with in-depth interviews (n = 20). The survey results allowed to formulate recommendations on market with wedding and wedding planning.
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The effect of investment in tertiary education on gross wages in the region Prague
Diessner, Daniel ; Chytil, Zdeněk (advisor) ; Babin, Jan (referee)
The aim of this work is to determine whether and how higher education affects gross wages. The theoretical part focuses on the theory of human capital, especially investment in education. The theory posits that a higher investment in human capital leads to higher yield, higher wages. The validity of this concept will be tested on the group of respondents who entered the labour market at the turn of millennium. Concentration of candidates with tertiary education in this period has risen considerably, which could cause an imbalance in the labour market. The practical part is based on the work of Mincer (1974). I used Mincer Earnings Function as a basis to build regression model. Partial aim is to prove the declining rate of return on investment in tertiary education using Mincer Equation.
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Migration to selected EU countries: Labor market integration
Kaclíková, Roberta ; Šaroch, Stanislav (advisor) ; Němcová, Ingeborg (referee)
The aim of this master thesis is to analyse the labor market of European Union and its certain countries in relation to the immigration with the backgound of various social welfare models. The paper is analysing the topic of labor market of European Union, integration of immigrants on this market, with focus on economies and labour markets of Sweden, United Kingdom and Germany as countries with high level of immigration that are representing three different social welfare models, such as Nordic model, Liberal model and Conservative model. The main objective of this thesis is the analysis of labor markets in selected countries of the European Union in relation to immigration and their subsequent comparison using the background of different social welfare models. The result is the evaluation of effectivness of the various social models based on statistical data, acquired knowledge and performed comparisons. The thesis is divided into four chapters and contains 13 tables and 8 charts.
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The Financial Literacy of Senior Citizens
KOCANDOVÁ, Soňa
This bachelor thesis focuses on the elderly and their financial literacy. This thesis is divided into two main parts, theoretical and practical. The theoretical part defines actual knowledge about this theme and is divided into two chapters an introduction to issues about ageing and financial literacy. The author talks about seniors, demographic situation of ageing, forms of living, secured retirement in old age and financial literacy. The author also paid attention to presentations of products. The practical part includes the actual implementation of research and interpretation of the data is divided into four chapters. The first chapter is devoted to the work and objectives of the research questions. The aim is to map the awareness of seniors in the effective management of their finances. The author also set partial research questions and the main research question is whether seniors are aware of their financial security. The second chapter researches methodology, which includes a qualitative research method of semi-structured interviews. The interviews are divided into three fields. The first is introductory information, the second field is financial literacy and the last field is presentations of products. The research methodology also characterizes the surveyed group, which consists of ten respondents over sixty five years old and lives in the Trebon region. In the third and the most extensive chapter there are the results and data. The elderly mostly answered in a different way however in some ways they agreed. The last chapter evaluates results and draws the author´s opinion. It has been found out that respondents have diverse interests and hobbies in retirement and they participate in them very actively. The income of the respondents is satisfactory to those who live in a household of two members. The financial situation has been described as good as well as average. Fifty percent of the respondents have experience with credit and only two of them create the budgets. The last set of questions was about demonstrations of goods and majority of the respondents have some experience with them. The last chapter is the conclusion which summarizes the information obtained. The main research question is whether seniors are aware of their financial security and the results show that all respondents have an over view of their finances. The elderly people orientate themselves well in money matters and they can optimally manage their money. They are vigilant in connection with credit and loans. They rather save money and they say that they do not buy anything when they do not have money. It is good that they are informed and can thus better resist the pitfalls that exist in this world, whether we like it or not. This thesis might be useful in practice for the elderly who want to try to draw up the budget. It can make a contribution to higher awareness about dangers of presentations of products.
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Anti-Plague texts in the late Middle Ages and the Early modern period.
PAMPUSCHOVÁ, Marie
The theme of this work are late medieval and early modern time anti-plague treatises and official regulations against plague. In times when many countries and even continents were affected by plague, many city councils and rulers themself had the treatises printed in order to reduce the risk of transmission of the infection and development of the illness. The treatises adjusted regulations of towns and villages. These official decrees against plague were supplemented with plague treatises that were written for inhabitants of towns affected by black death. Many of them were written in Latin and therefore incomprehensible to uneducated people. It changed when a doctor Jan Černý wrote such a treatise in Czech language. The treatises advised not only how to prevent plague but also how to treat it. I divided my work into two parts. In the first part I describe particular plague epidemics that took place especially in Bohemia and Moravia. I progressed chronologically from antiquity to the 18th century and described whole course of epidemics in various regions. In the second part I focused mainly on different ways how these treatises deal with prevention and treatment of the disease. I made a comparison of various plague treatises from Prague, České Budějovice and Nepomuk. In order to gather data and informations I focused on historical sources and literature that give us informations from people who had first-hand experience of plague. I do the overall comparison and critique of these sources in seperate chapter. I believe this work can work as an educational material for students and teacher
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Animal from the Garry Winogrand´s point of view
Tvarůžka, Václav ; DVOŘÁK, Tomáš (advisor) ; Ledvina, Josef (referee)
Work is an introduction to the work of Gary Winogrand and also analysis of the issue of limited possibility of looking which manifests in the particular problem, of impossibility of looking at animal. Work is based on essay from John Berger who concludes this communication problem trough the rise of capitalism and lost connection between human and animal creature. This thing is also connected to the phenomenon of zoological garden. Work is set in this certain context and further it is analyzing the photographs from Winogrand himself and also other authors, which are dealing with affinity problems like for example problem of authenticity (in the photography with the motive of animal), which is represented by Joan Fontcuberta. Or the problem of anthropomorphization (Walt Disney).
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Global Economy Outlook - December 2016
Česká národní banka
Global Economic Outlook presents the regular monthly overview of recent and expected developments in selected territories, focusing on key economic variables: inflation, GDP growth, leading indicators, interest rates, exchange rates and commodity prices. In this issue, we also focus on a major phenomenon of the day: the migration of people into Europe, and Germany in particular. In this context, we present an analysis of the effect of the increased number of refugees on the German labour market. We show, among other things, that the incoming migrants will be far from enough to cover the demand for labour in Germany and also that they will compete more with workers arriving in search of jobs in Germany from Central and Eastern European countries than with German citizens.
Fulltext:  PDF; PDF
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Tenancy spouses and use of the flat spouses in a new arrangement after January 1, 2014
Prantlová, Soňa ; Kadlecová, Eva (advisor) ; Pavla, Pavla (referee)
The thesis is devoted to the topic of tenancy by the spouses, and its use as is specified in the new adaptation of the Civil Code no. 89/2012 Coll. It replaced until functioning Civil Code from the year 1964. The new legislation is specified series of new institutes, whose primary aim is to protect the weaker party, in the case of tenant. The diploma thesis was divided into theoretical and practical part. In the theoretical part, was attention paid to basic concepts which have been defined. There were characterized rights of tenant and landlord, analyzed housing legislation according to the new Civil Code. The practical part was devoted to the interpretation of survey results. There were approached tenants of several apartment buildings in Kralupy nad Vltavou. Based on the findings, were designed some recommendations to raise awareness about the rights and responsibilities of tenants, as well as about the whole issue of housing legally.
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Evaluation of the European Cohesion Policy in Selected Region
Podzimková, Ivana ; Tomšík, Karel (advisor) ; Pavel, Pavel (referee)
The diploma's thesis is aiming to evaluate European policy of social cohesion and its growth options in the selected region. The evaluation is connected to the Elbe cycle route and it is based on analyses.
The theoretical part of the thesis introduces the subject of European policy of social cohesion while defining its legislation and framework of the legislation. It also defines the embodiment of regional politics within legislation of the local government i.e. the Czech Republic.
Analyses of the development of the selected project i.e. the Elbe cycle route and its impact on Hradec Kralove district will be dealt with in the practical part of the thesis. Business results of entities participating on the Elbe cycle route project will be gathered and used in order to evaluate selected indicators. Final assessment will be based on benchmarking. Method of comparison, analyses and syntheses will be used to evaluate gathered data. Applicable data will be gathered by research of related literature. Information will be also provided by the executive entities connected to the project, regional websites focussed on cycle tourism and by the town of Smiřice. Data gathered by the entities that cooperate on supervision of the Elbe cycle route project will be used for the statistic assessment.
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Phase coherent transfer of stable optical frequency for sensory networks
Čížek, Martin ; Pravdová, Lenka ; Hucl, Václav ; Řeřucha, Šimon ; Hrabina, Jan ; Mikel, Břetislav ; Lazar, Josef ; Číp, Ondřej
Using long-haul optical fiber links for phase coherent transfers of stable optical frequencies has been developed by metrological laboratories for at least a decade. Present boom of optical fiber sensors puts a demand on transferring this technology from laboratories to industrial practice. A remote calibration of fiber Bragg grating tensometers can be an example. In our contribution we present a 306 km long fiber link between laboratories of ISI in Brno and CESNET in Prague. The line uses a telecom fiber with a dedicated DWDM window at 1540-1546 nm. The setup implements a phase coherent transfer of a laser standard working with 1540.5nm wavelength and a bi-directional transfer of 1PPS timestamps from radiofrequency standards at the both ends of the line. A long-term measurement of transport delay fluctuations and relative stability of the line are discussed.
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