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Sociální sítě jako moderní nástroj komunikace a propagace
Vichtová, Nikola
This bachelor thesis is focused on social networks as a modern tool of communication and promotion. Theoretical part describes interpersonal comunnication as well as marketing communication. In this part are also processed informations about social networks and marketing in this environment. The empirical part deals with analysis of content created for the selected e-shops. This analysis is focused on the presentation of these e-shops on the social network Facebook, and how users of these pages react on their presentation.
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Řízení lidí v multikulturním prostředí
Moryc, Katarzyna Małgorzata ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
The main objective of the thesis was to define and analyze key aspects of managerial work in multicultural environment, in one of the Shared Services Center department, of multinational company based in Prague, Czech Republic. Further thesis aimed to define essential competencies of the successful manager and leader driving performance of multicultural department and provides recommendations to improve managerial performance in key aspects of manager s work such as communication, motivation, performance management and cross-cultural leadership. It is argued that presence of intercultural interactions between managers and their subordinates, impacts effectiveness of the managerial performance. Thesis consists of theoretical and practical part. First part of the thesis explores theoretical concepts regarding culture, communication, motivation and leadership with respect to multicultural environment specifics. In the second part, used research methods, conducted research analysis and outcomes are presented. Further in practical part recommendation towards analyzed aspects of managerial work that would lead to higher overall department performance are defined.
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Theoretical considerations on the liability of a sportsman in the Czech legal system (liability of a sportsman in collective sports)
Vondráčková, Liběna ; Beran, Karel (advisor) ; Hřebejk, Jiří (referee)
Závěrem lze konstatovat, že vytvořit všemi přijatelnou obecnou definici sportu, resp. sportovce, je úkol, který se zatím nikomu nepodařilo úspěšně vyřešit. Existence takové definice má svůj nesporný význam už jen proto, že chceme-li se zabývat "právní odpovědností sportovce", je třeba nejprve vymezit okruh osob, jichž především se předestřené úvahy týkají. Skrze historický vývoj jsem se v kapitole druhé pokusila naznačit rozsah sportovní činnosti, která je z hlediska požadavku jednotné obecné definice díky svému fenomenálnímu rozměru velice těžko uchopitelná. K významu této definice se pak znovu vracím v kapitole čtvrté v rámci vymezení subjektu odpovědnostních vztahů. Mnou zvolená definice je jistě jen jedna z mnoha možných a neklade si nárok na její bezvýhradné přijetí. Kapitola třetí je věnována exkurzi do historie, kde se vracím až na samotný počátek evropské civilizace, tj. do období antických Řeků a Římanů. Platí-li to pro práci jako celek, tak pro tuto kapitolu dvojnásob, totiž že s ohledem na limitovaný rozsah nemůže obsáhnout zkoumanou látku komplexně. Vedle zajímavého odkazu středověku v oblasti hodnocení sportovních úrazů je tedy věnována pozornost toliko pouze Antice. Nikoli však neprávem, neboť zde můžeme nalézt velmi inspirativní a obdivuhodně nadčasové myšlenky použitelné i ve 21. století....
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Consumers´ perception of private labels
Partynglová, Hana ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The aim of the work is to introduce the offer of private labels of selected chain stores and analyse the consumers' perception of the labels with the aid of a questionnaire survey. A range with private label includes all products sold by a store under its own label. The packaging is furnished with the name and logo of the distributor, meaning this marked product won't be found in another kind of store. Originally, there used to be only groceries and dring sold under private labels. However, nowadays, there are also private label drugstore commodities, domestic appliances, sports equipments and other products available. Private labels offer advantages as well as disadvantages to producers, sellers as well as consumers. Acoording to the price and quality we can devide the private labels into three categories -- economical, standard and special. The most developed market with private labels can be found in Switzerland, its market share reaches 53 percent. In the Czech republic this share amounts to about 35 percent, with private label goods being included into all chain stores' assortment. The foremost position is held by the Tesco company. The results of my questionnaire survey have shown that private label goods are bought by 85 percent of the respondents, the most important criteria for their purchase being the lower price range. On the other hand, the buyers' scepticism and lower quality of the goods work in disfavour of the purchase.
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PCBs as significant dangerous chemical waste
Sigetová, Martina ; Vávrová, Milada (referee) ; Kizlink, Juraj (advisor)
The bachelor thesis is focused on the problems of polychlorinated biphenyls. In the introduction there are written the basic physical and chemical properties, production and PCB influence onto the constituent elements of the environment. In the next part the thesis occupies the analyse of present state of PCB and valid legislation in SK in the field of working with this material.
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Risk group of persons with disabilities on the labour market in Prague from 2005 to 2015
Hošková, Laura ; Maule, Petr (advisor) ; Lukášová, Tereza (referee)
The theoretical part of the Bachelor Thesis comprehensively illustrates the status and representation of persons with disabilities (PWD) on the current labour market in the Czech Republic. In a general manner, the Thesis looks at the employment policy as well; especially its legislative basis in the legal framework of the Czech Republic and selected EU countries. Furthermore, the legal obligations of employers of PWD and the possibilities of fulfilling the mandatory share of PWD employment are stated. Findings of two qualitative employment studies are presented showing that PWD enter the labour market equipped with specialized competencies, which they are willing to complete by retraining programmes in case of need. The employers perceive the employment of PWD mainly as a financial profit, granted to them by the state; and the legislative conditions are a sufficient incentive for them. The questionnaire survey pointed out that the weakness in the employment of PWD is the lack of part-time jobs, which are highly demanded among them. Therefore the Thesis presents a solution, which could be the creation of shared work positions.
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Use marketing methods in urban development
Karlíková, Michaela ; Khendriche Trhlínová, Zuzana (advisor) ; Vláčil, Jan (referee)
This thesis deals with marketing and marketing communication district of Prague 20. The aim is to assess the impact of marketing communication on the development of the district. The theoretical part defines the basic concepts of marketing and marketing communication and introduces concepts such as marketing mix, segmentation, marketing tools and communication channels. The practical part describes characteristic of district. This section further analyzes the communication of district, which also includes a case study of project, a multipurpose sports hall Jívanská . Based on the information they are also suggested measures to improve communication. The collected information shows that, if district use marketing methods, it has got positive affect on the development of the district.
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Veřejný a soukromý prostor ve venkovském prostředí na příkladu modelové obce
Petříková, Anna
The diploma thesis deals with contemporary czech rural countryside in European context. It is divided into theoretical and several proposal parts. In theoretical part the issue is described more generally, but taking into consideration the character of the territory chosen for proposal part. This theoretical part is further divided into sub-chapters, in which the number of reference cases from Czech Republic and abroad is included. This part of the thesis shows that the solution of contemporary rural areas difficulties is based on qualities and identity of particular rural space and it is not desirable to approach this space as a homogenous environment. The proposal part of the thesis is divided into two sections. The first section introduces space-analysis. It includes the starting points, that summarise the problems found in the territory in three thematic areas. These are discussed in the second section of the proposal part. The first theme deals with space regulation on housing development. Here, the author presents a draft of housing regulation in the scattered housing village and acording to own methodology aims to stop the undesirable housing development into the landscape. At the same time, the chosen method of regulation preserves the mosaic character of submontane scatterd housing village. The second theme is dedicated to create space for alternative types of transport, particularly cycling, in the way to help relieve the consequence of automobilism in rural space. Also, there is the proposal of the pedestrial circular route as a possibility of leisure activity in various environment and as a connection of public space points with civic amenities. The third theme deals with those particular public points. Chosen public space areas are significant mainly as a meeting points and amenity centers. In the end, the proposal of these public space areas is offered. This work was prosessed from entirety to detail, while the most pressing issues were selected. Than it has been proposed the solutions of the issues by using architectural and landscaping methods.
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Influence of social politics on fertility rate in specific regions of Czech republic
Dvořák, Josef ; Melzochová, Jitka (advisor) ; Babin, Jan (referee)
Thesis is focused on relationship between fertility rate and tools of state support. The goal is to reveal relationship between these two factors. Partial goal is to discover specific effects of tools of state support in specific regions of Czech republic. I have aimed on research at national level and also specific regions between years 1993-2014. In order to find these relationships I used method that compares differences in development of the fertility rate. After that, I set up regression model solved by method called fixed effects. For specific regions analysis was used OLS method. Model was able to explain more than 80 % of variability. This results can be used for predicting of citizens behavior, when some changes in family allowances occurs. Main finding is, that most motivating tools are parenting allowances and child benefits.
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